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By Staff on July 26, 2012
For two weeks or so, Londoners are in for a real treat. They’re going to find out what it was like living in Stalinist Russia. The arrogant nomenklatura and apparatchiks lording it over everyone else – the ‘Zil’ limousine lanes catering exclusively for those belonging to the Party – the ubiquitous secret police; oh yes, [...]
Posted in Agencies, Clients, News | Tagged adidas, baseball, basketball, BMX, boxing, diving, gymnastics, handstands, Joseph Stalin, london olympics 2012, marathon, nike, Olympics brand police, pogo, rugby, soccer, sponsorship, ultrarunning, water polo, weightlifting, wheelchair racing, Zil
By Paul Simons on July 25, 2012
I’d been out of the UK for 10 days, during which I had deliberately denied myself access to TV or newspapers. It was my tiny but heroic revolt against the usual 24/7 news bombardment. The minute I got back and turned on the telly, there it was: wall-to-wall Olympics-themed advertising. It had gone from nowhere [...]
Posted in Agencies, Clients, Media, News | Tagged andrex, BBC2, bbh, durex, John Morton, london olympics 2012, Miss Sharp, Paul Simons, Perfect Curve, sport, Twenty Twelve
By Staff on July 23, 2012
Spotted in The Independent: First came Coca-Cola’s free sample bearers. Then the trotting Samsung flag distributors and the Lloyds TSB streamer wavers. And finally, with a broad smile as he bore the fiery symbol of sporting purity, came the millionaire ad man who knows the power of a brand more than any other. Sir Martin [...]
Posted in Agencies, Media, News, PR | Tagged Boris Johnson, london olympics 2012, olympic torch, redbridge, Sir Martin Sorrell
By Staff on January 4, 2012
There’ll be a deluge of Olympics-themed ads coming in the early part of 2012 in preparation for the London Olympics in the summer. You’d expect Nike to be quick out of the blocks and so it is with this campaign by AKQA and Wieden+Kennedy featuring sports stars who are also tweeting regularly on Nike’s makeitcount [...]
Posted in Agencies, Clients, Creative, News | Tagged akqa, england, Euro finals, Fabio Capello, jack Wilshere, london loympics 2012, london olympics 2012, makeitcount campaign, nike, Rio Ferdinand, twitter account, wieden+kennedy
By Stephen Foster on December 6, 2011
London’s Olympics Park Legacy Committee, charged with ensuring that the various venues for the London Olympics next year don’t end up as landfill sites, is looking for a name sponsor for the three main Olympic arenas in Stratford, East London. Not for the Games themselves though, for life thereafter. The provisional ticket is £10m a [...]
Posted in Agencies, Clients, Media, News | Tagged abu dhabi, David Gold, David Sullivan, etihad airways, Karren Brady, london olympics 2012, manchester city, Mike Ashley, olympics park legacy committee, sportsdirect arena, st james' park, stadium naming rights, stratford east london, west ham united, £10m deal
By Stephen Foster on November 25, 2011
The great man may be getting on a bit (in football terms) but you just know that 2012, the year of the London Olympics, is also going to be the year of David Beckham. Fresh from winning the MLS in the US with La Galaxy Beckham is set to sign for newly-enriched football team Paris [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged adidas, Becks, David Beckham, football, la galaxy, london olympics 2012, mls, paralympics sponsor, paris st germain, Pepsi, Sainsburys, visually impaired players
By Stephen Foster on August 9, 2011
The two Old Etonians in charge of the UK’s capital city – prime minister David Cameron and London mayor Boris Johnson – have come scurrying back from holiday (Cameron from Tuscany, Boris from goodness knows where but there was probably an echo chamber to amplify his own voice) hoping desperately that their world becomes a [...]
Posted in Media, News, Politics, PR | Tagged Boris Johnson, coalition prime minister, David Cameron, economic meltdown, eurozone, London, london mayor, london olympics 2012, looting, Mark Duggan, metropolitan police, old etonians, oxford university, pc world, riots, shooting, standard & poor's, stock markets, tottenham
By Stephen Foster on June 14, 2011
The Brazilian one who’s just retired that is (and who helped Brazil win the World Cup in 1994 and 2006, a feat which has so far eluded his Portuguese namesake). The World Cup goes back to Brazil for the first time since 1950 (when they lost in the final to neighbours Uruguay) and it will [...]
Posted in Agencies, Clients, Creative, News | Tagged adidas, brazil, brazil world cup 2014, f/nazca saatchi & saatchi, london olympics 2012, nike, Ronaldo, uruguay, wieden+kennedy
By Stephen Foster on May 19, 2010
Well it’s all very clever and, based on a script by children’s author Michael Morpurgo, quite charming in the launch film. But will these two cyclops-type things do a good job in merchandising the 2012 Olympics Games in London? They’re not exactly World Cup Willie are they? Wenlock comes from a village in Shropshire that [...]
Posted in Clients, Creative, Media, News, Politics | Tagged Alan Sugar, london olympics 2012, mandeville, Seb Coe, wenlock
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