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Daily Mail's Kelvin MacKenzie hire signals epic final battle of the red tops among UK dailies

Daily Mail’s Kelvin MacKenzie hire signals epic final battle of the red tops among UK dailies

By Stephen Foster on July 2, 2011

Time was when there was a middle market in UK newspapers, the Daily Mail and Daily Express fighting over the millions of aspiring middle class readers who wouldn’t be seen dead buying the Sun or the Mirror, and didn’t have the time for the Daily Telegraph or The Times. But that time’s gone and there’s [...]

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