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	<title>More About Advertising &#187; lipitor</title>
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		<title>Nervous times for Carat and Aegis as Pfizer reviews $1.3bn media account</title>
		<link>http://www.moreaboutadvertising.com/2010/09/nervous-times-carat-aegis-pfizer-reviews-1-3bn-media-account/</link>
		<comments>http://www.moreaboutadvertising.com/2010/09/nervous-times-carat-aegis-pfizer-reviews-1-3bn-media-account/#comments</comments>
		<pubDate>Wed, 22 Sep 2010 08:39:31 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[aegis]]></category>
		<category><![CDATA[carat]]></category>
		<category><![CDATA[gsk]]></category>
		<category><![CDATA[Joanne Davis]]></category>
		<category><![CDATA[lipitor]]></category>
		<category><![CDATA[pfizer]]></category>

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		<description><![CDATA[Pfizer is the biggest drugs company in the world, even more so following its $68bn mega-merger with Wyeth last year, and the fifth-largest US advertiser. So when it decided to review its $1.3bn media account there must have been a cold wind blowing through media agency Carat and its publicly-quoted owner Aegis. The move comes [...]]]></description>
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