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Browse: Home / Linford Christie

Linford Christie

Carlsberg banks on old stagers Lynam, Christie and Charlton for big Euro 2012 investment

Carlsberg banks on old stagers Lynam, Christie and Charlton for big Euro 2012 investment

By Stephen Foster on May 28, 2012

Carlsberg is pouring so much dosh into sponsoring Euro 2012 that it blamed it, in part, for some disappointing numbers it released recently. So it’s big tournament ad from UK agency Fold7 had better perform. The notion of a ‘fan academy’ is quite clever (although England fans are supposedly giving the championships a miss, put [...]

Posted in Agencies, Clients, Creative, News | Tagged academy, BBC, big investment, Bobby Charlton, Carlsberg, David govier, Des Lynam, euro 2012, fold7, itlaia 90, Linford Christie, Peter Cattaneo, simon Johnson, sponsor, Stuart Pearce, world cup

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