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Now Mother New York tries to make the world a better place by persuading kids to read

Now Mother New York tries to make the world a better place by persuading kids to read

By Staff on April 25, 2012

Artfully disguised social engineering seems to be the theme of much US advertising recently – Chrysler reviving Detroit, P&G sponsoring mothers, Coke appropriating ‘Happiness’ – and now Mother New York has entered the fray with this opus for Book People Unite, a joint venture between not-for-profit Reading is Fundamental, the Library of Congress and the [...]

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