Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be ...Read More »
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Bartle Bogle Hegarty London’s return to form over the past year or so has been quite remarkable and one of the clients to benefit has been long-standing Audi, of ‘Vorsprung Durch Technic’ fame, latterly with the A6 Avant ad. Before ...Read More »
The UK-based McLaren motor racing empire is looking for an ad agency to handle a global advertising campaign for its new range of high end sports cars according to a report in Campaign. McLaren Automotive, which has so far produced ...Read More »
Glaxo teams with McLaren in innovation deal – is there no end to the fatal attraction of Formula One?
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade ...Read More »
WPP has had its tanks parked on Bartle Bogle Hegarty’s lawn (the one displaying its £47m Vodafone UK client) since JWT lost the business in 2006 and BBH lost its global brief last year. And in May this year WPP-owned ...Read More »
Shouldn’t Santander and Engine Group just forget about accident-prone F1 drivers and talk about banking?
Clients, marketers, are pretty sensible most of the time but show them a sportsman and their common sense goes through the window as rapidly as Lewis Hamilton drives off the grid (usually into someone else). Santander UK has announced a ...Read More »
It’s always nice to see an agency holding on to a big account, as WCRS has with Santander after the Spanish banking giant initiated a review, but not if it means yet more gung-ho advertising featuring diminutive racing driver Lewis ...Read More »