Browse: Home / Lewis Hamilton
By Staff on March 14, 2013
Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be the reason why you sponsor Formula One). There are various estimates of the cost of [...]
Posted in Agencies, Clients, Creative, Finance, News, PR | Tagged brand campaign, fi, formula one, Lewis Hamilton, mclaren, o2, rkcr/y&r, sponsorship, three, Vodafone
By Stephen Foster on March 30, 2012
Bartle Bogle Hegarty London’s return to form over the past year or so has been quite remarkable and one of the clients to benefit has been long-standing Audi, of ‘Vorsprung Durch Technic’ fame, latterly with the A6 Avant ad. Before then Audi advertising went through a rather Lewis Hamilton phase, driving erratically and suffering the [...]
Posted in Agencies, Clients, Creative, News | Tagged a5, a6 avant ad, audi, bartle bogle hegarty, bbh, Danny Kaye, guardian, Le Mans, Lewis Hamilton, three little pigs, ugly duckling, vorsprung durch technic
By Stephen Foster on November 3, 2011
The UK-based McLaren motor racing empire is looking for an ad agency to handle a global advertising campaign for its new range of high end sports cars according to a report in Campaign. McLaren Automotive, which has so far produced the £170,000 MP4-12C car, is now run directly by company boss Ron Dennis who stepped [...]
Posted in Agencies, Clients, Creative, News | Tagged Aston Martin, bartle bogle hegarty, campaign, Felipe Massa, ferrari, global ad search, Jenson Button, lamborghini, Lewis Hamilton, mclaren automotive, mclaren mp4-12c, oystercatchers, porsche, Robin Wight, Ron Dennis, supercars, volkswagen, wcrs
By Stephen Foster on September 16, 2011
Drugs giant GlaxoSmithKline is teaming with Formula One team owner McLaren to tap the vroom vroom boys’ engineering expertise to help its own manufacturing processes and research and development. Sooner or later the association will probably lead to a Lucozade sticker or two on the McLaren racing chassis as well (that’s the one trying to [...]
Posted in Clients, Creative, News | Tagged Bernie Ecclestone, f1, formula one, glaxo, glaxosmithkline, gsk, Lewis Hamilton, mclaren, red bull, Ron Dennis, Royal Bank of Scotland, santander, Sebastian Vettel, Sir Fred Goodwin, Sir Martin Sorrell, WPP
By Stephen Foster on June 30, 2011
WPP has had its tanks parked on Bartle Bogle Hegarty’s lawn (the one displaying its £47m Vodafone UK client) since JWT lost the business in 2006 and BBH lost its global brief last year. And in May this year WPP-owned Grey London produced a more than half-decent campaign for Vodafone in Ireland, something Vodafone has [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, carphone warehouse, CHI, google, grey, Jenson Button, JWT, Lewis Hamilton, maclaren, ogilvy & mather, rkcr/y&r, santander, Sir Martin Sorrell, talktalk, Vodafone, vodafone ireland campaign, WPP, xaxis
By Stephen Foster on June 14, 2011
Clients, marketers, are pretty sensible most of the time but show them a sportsman and their common sense goes through the window as rapidly as Lewis Hamilton drives off the grid (usually into someone else). Santander UK has announced a review of its marketing strategy (according to Marketing) but it still seems want to to [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, canadian grand prix, engine group, formula one, Jenson Button, Lewis Hamilton, maclaren, Nicky Lauda, Peter Scott, santander uk, wcrs
By Angie Dean on July 22, 2010
It’s always nice to see an agency holding on to a big account, as WCRS has with Santander after the Spanish banking giant initiated a review, but not if it means yet more gung-ho advertising featuring diminutive racing driver Lewis Hamilton. I suppose this is what integrated marketing means, plugging the firm’s expensive Formula One [...]
Posted in Agencies, Clients, News | Tagged formula one, Lewis Hamilton, santander, wcrs
Recent Comments