By Paul Simons on February 3, 2013
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger gamble than say ten years ago; recession, mega-groups, fragmentation, procurement, finance, etc. The barriers are [...]
Posted in Agencies, Analysis, Clients, News | Tagged 18 feet and rising, adam & eve, bbh, Finance, hhcl, John Lewis, levis, nationwide, new agencies, nike, pink underpants, simons palmer, start-ups, wrangler
By Stephen Foster on December 14, 2012
We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year (no jokes please) for marketers is: consumer boycotts. In the UK we’ve had Starbucks dishing [...]
Posted in Analysis, Clients, Finance, Media, News, Politics, PR | Tagged Amazon, calvin klein, consumerboycotts, david jones, gap, google, Greenpeace, levis, social media, starbucks, tax avoidance, victoria's secret
By Staff on October 16, 2012
Ever controversial right wing Tea Party supporting US radio host Glenn Beck has his own online clothing range called 1791 (the post-independence year when Vermont was admitted to the Union and Washington DC was officially founded). 1791 was best known for its range of rabid T-shirts spouting Beck-isms but now it’s launched 1791 jeans. Apparently [...]
Posted in Clients, Creative, News, Politics | Tagged 1791, Glenn Beck, go forth, levis, online clothing range, tea party, us radio host
By Stephen Foster on October 5, 2012
Well it’s certainly aiming high. Facebook, it says, is a way of bringing people together, something to hang on to in a tough world and an even more threatening universe (cut to threatening universe, which you don’t often see in ads). One of the “things that connect us.” Films/ads (which is it?) always take the [...]
Posted in Agencies, Analysis, Clients, Creative, Media, News | Tagged billion users, chrysler, detroit, facebook, levis, procter & gamble, Rebecca Van Dyck, the things that connect us, wieden+kennedy portland
By Paul Simons on September 17, 2012
The new John Lewis TV spot has managed to get a great deal of coverage over the last few days; this advertising is beginning to become an ‘event’ and no doubt the Christmas spot will be eagerly anticipated. It’s a tough path to tread for any agency as the inevitable comparisons are made, a bit [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged adam & eve/ddb, David Abbott, inxs, John Lewis, levis, m&S, nostalgia, virgin atlantic
By Angie Dean on August 16, 2012
Venerable jeans brand Levi’s and agency Wieden+Kennedy Portland are certainly pushing all the buttons at their disposal to try to make the new version of Levi’s Go Forth campaign cool and hip. This time it’s dancer Maybelline Wong strutting her stuff on the internet. This opus is flagged The Pursuit of Levi’s, which is registered, [...]
Posted in Agencies, Clients, Creative | Tagged go forth, levis, Maybelline Wong, the pursuit of levi's, wieden+kennedy portland
By Stephen Foster on August 15, 2012
I don’t know what The Clash, punk heroes from the 1970s and ’80s made of British Airways, but it’s hard to see them as natural supporters of the flag-flying airline then helmed by (Lord) John King, a Thatcherite former car dealer who affected gentlemanly airs rather unconvincingly. We know what they thought of the London [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, british airways, levis, london calling, music in ads, olympics ad, the clash
By Stephen Foster on August 6, 2012
Levi’s said was planning to take its US campaign ‘Go Forth’ global last year although it was hard to see Wieden+Kennedy Portland’s ‘rust belt’ opus playing well outside the US, and maybe inside it. Now, mercifully, it’s decided to lighten up a bit although there’s still a faux heroic tone, citing “the thread in your [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, global campaign, go forth, levis, Rebecca Van Dyck, rivets and seams, rust belt ad, wieden+kennedy portland
By Stephen Foster on August 1, 2012
Apple Mac fans are true believers, essentially despising anyone dumb enough to use a PC from any other maker. And, over the years the ads originated in Lee Clow’s TBWA Media Arts Lab, have skilfully balanced this care for their community with the requirement to open out the wonderful world of Mac to zillions of [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, apple geniuses, facebook, Lee Clow, levis, Rebecca Van Dyck, Steve Jobs, tbwa media arts lab, Tim Cook, Windows
By Stephen Foster on April 10, 2012
So what was so special about 1982, the year Wieden+Kennedy opened its doors in Portland, Oregon and messrs Bartle, Bogle and Hegarty departed TBWA in London to start BBH? Actually it wasn’t so different to what we have now: then a stuttering Western economy still struggling to recover from the massive and inflationary oil price [...]
Posted in Agencies, Clients, Creative, News | Tagged 1982, 30 years, agency of the year 2011, akqa, audi, banking crisis, bartle bogle hegarty, bbh, bbh new york, Dan Wieden, gunn report, international networks, John Hegarty, leo burnett, levis, London, Nigel Bogle, nike, publicis groupe, tbwa, w+k amsterdam, wieden+kennedy, yom kippur war
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