levis
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Beyoncé returns for Levi’s in ad tribute campaign (BBH as well as jeans)
Levi’s is “re-imagining” some of its epic commercials with newly-minted cowgirl Beyoncé. We’ve already had a new version of BBH’s…
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Beyoncé reveals her inner Nick Kamen in Levi’s reprise
Beyoncé is a denim fan these Cowboy Carter days and here she is reprising BBH’s famous 1985 ‘Launderette’ commercial, the…
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AKQA blends purpose and commerce for Levi’s
When, if ever, we stop fretting about coronavirus there’s plenty of other things to worry about – like the end…
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Is resigning a client ever the right thing to do? It can be when I think about Wrangler and Virgin
As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection…
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Has FCB cracked age-old Levi’s ad problem?
Levi’s advertising has been all over the place in recent years but nowhere that made the brand look contemporary again.…
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FCB sets off in search of Levi’s glory days
This is quite interesting, the first work I’m aware of since Levi’s shifted its account from Wieden+Kennedy to FCB –…
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Richard Pinder sells The House to Crispin Porter
Former Publicis boss Richard Pinder (left) has seen a quick return on his investment in The House Worldwide, selling the…
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Wieden + Kennedy HQ cuts back after client losses
Wieden+Kennedy is lauded by most for its estimable record of creative independence over more than 30 years but when bad…
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BMW goes electric, BETC and Lacoste, Oreos from Brazil, woeful Brit ads and Levi’s new model agency deal
***Here’s a nice new ad from BMW from KBS in New York (can’t be bothered to spell it out) for…
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