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Are gay-supporting companies aiming for a better world or chasing the pink pound?

Are gay-supporting companies aiming for a better world or chasing the pink pound?

By Stuart Smith on July 12, 2012

Pink: it’s the new black. Brands are falling over each other to ‘out’ themselves as fellow travellers in the Lesbian, Bisexual, Gay and Transgender community (hereto after, LBGT). First we had Kraft, with its Gay Pride rainbow cookie (left), posted on a Facebook page. Then Google joined forces with Citigroup and Ernest & Young to [...]

Posted in Clients, News, Politics, PR | Tagged bisexual, citigroup, ernst & young, facebook, gay, google, Ian Ayre, John Terry, Kraft, lbgt, lesbian, liverpool fc, liverpool pride, oreos, transgender

Google heads global campaign to legalise gay love

Google heads global campaign to legalise gay love

By Stephen Foster on July 11, 2012

There was a time when companies just tried to sell us things but the ‘just’ in that seems like a long time ago. They’re still trying to sell us things, of course, but also make the world a better place. Or maybe trying to sell by telling us they’re making the world a better place [...]

Posted in Clients, Creative, Media, News, Politics | Tagged citigroup, ernst & young, gayglers, gays, google, lbgt, legalise love

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