By Staff on January 11, 2013
The tech world is agog with rumours that Facebook is going to announce its first smartphone, likely made by HTC, next Tuesday (January 15). The California-based company has invited journalists to its Menlo Park HQ “to see what we’re building.” Which could mean anything of course. Other suggestions include advertising or ecommerce products. But Facebook [...]
Posted in Analysis, Clients, Creative, News | Tagged apple, facebook, htc, launch, menlo park hq, smartphone
By Angie Dean on May 16, 2012
Does it make any difference to hard-pressed British consumers if their Hovis loaf is made of British wheat? Actually they probably assumed it always was, given the brand’s heritage. And will they spend a bit more on it, as opposed to standard Hovis, from somewhere else presumably? Equally hard-pressed Hovis owner Premier Foods (labouring under [...]
Posted in Agencies, Clients, Creative, News | Tagged academy, british farmers loaf, british wheat, dare london, hovis, launch, premier foods, ridley scott, Seb Andrews
By Stephen Foster on February 27, 2012
Job done really as Rupert Murdoch’s hastily-launched seventh-day Sun sold out in many locations yesterday and pulled in an impressive list of advertisers, not all of the from WPP’s GroupM, his biggest ally in the business of re-establishing News Corp’s UK newspaper revenues and profits. And here’s the old boy himself (and Sun editor Dominic [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged Andy Hayman, arrests, Conrad Black, daily star sunday, Daily Telegraph, Dominic Mohan, groupm, launch, leveson inquiry, metropolitan police, news corporation, Rupert Murdoch, sunday edition, sunday mirror, the people, the sun, the times
By Stephen Foster on February 22, 2012
Well there’s a line and a half for you but this is the one Rupert Murdoch and News International hope will persuade about two and a half million people to buy the Sun – not ‘The Sun on Sunday’ it would appear – on Sunday. That’s the number of readers supposedly up for grabs as [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged arrests, Dominic Mohan, groupm, launch, mec, mediacom, mindshare, News International, phone hacking scandal, press spending, Roy Keane, Rupert Murdoch, Sir Martin Sorrell, the news of the world, the sun, the sun on sunday
By Angie Dean on November 7, 2011
Ever-controversial Kraft (since its takoever of Cadbury anyway) is planning to take on Red Bull and other energy drinks with the launch of a bottled caffeinated version, MiO Energy, of its MiO ‘water enhancer.’ MiO, which you add to water to make it taste better (or different) has generated $100m in revenue in its first [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, caffeine, drago5, energy drinks, Irene Rosenfeld, Kraft, launch, mcgarrybowen, mio, mio energy, mother new york, red bull, sour patch kids, taxi new york, toronto
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