By Staff on July 30, 2012
Larry Kim, founder and chief technology officer of leading US-based search marketing company WordStream, explains how Google has upped the stakes in the ongoing battle between search engine optimisers and its own growing band of pay-per-click options. PPC versus SEO If you use Google search (and who doesn’t), you may have noticed that sponsored results [...]
Posted in Clients, Creative, News, PR | Tagged Larry Kim, organic searches, pay per click, research, search marketing, seo, wordsearch
By Staff on May 17, 2012
It’s Facebook IPO day tomorrow and the web is awash with reports saying why ads on the social media site don’t work very well. A new report from internet marketing firm Wordstream adds to the volume, claiming that Facebook’s click-through rate (ad clicks against impressions) is just 0.05 per cent against Google Display’s 0.4 per [...]
Posted in Clients, Finance, Media, News | Tagged $10m ads, click-through rates, display ads, facebook, general motors, google, ipo, Larry Kim, the register, wordstream
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