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	<title>More About Advertising &#187; landor</title>
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		<title>Do WPP&#8217;s becalmed London creative agencies need a business blood transfusion?</title>
		<link>http://www.moreaboutadvertising.com/2013/03/do-wpps-becalmed-london-creative-agencies-need-a-business-blood-transfusion/</link>
		<comments>http://www.moreaboutadvertising.com/2013/03/do-wpps-becalmed-london-creative-agencies-need-a-business-blood-transfusion/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 10:25:53 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[adam&eve/ddb]]></category>
		<category><![CDATA[billings table]]></category>
		<category><![CDATA[Cheryl Giovannoni]]></category>
		<category><![CDATA[grey]]></category>
		<category><![CDATA[JWT]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[ogilvy]]></category>
		<category><![CDATA[omicom]]></category>
		<category><![CDATA[rkcr/y&r]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=62817</guid>
		<description><![CDATA[Marcoms giant WPP has four big (or supposedly big) creative agencies in London &#8211; JWT, RKCR/Y&#038;R, Grey and Ogilvy &#8211; and 49 per cent of the relatively new CHI. But, rather strangely, according to Campaign/Nielsen figures for 2012, JWT, Grey and Ogilvy are languishing in the lower reaches of the top 20 agencies by billings [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Here&#8217;s what Kraft&#8217;s new Mondelez looks like</title>
		<link>http://www.moreaboutadvertising.com/2012/05/heres-what-krafts-mondelez-looks-like/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/heres-what-krafts-mondelez-looks-like/#comments</comments>
		<pubDate>Thu, 24 May 2012 08:07:46 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[cadbury]]></category>
		<category><![CDATA[desperate prettification]]></category>
		<category><![CDATA[hibu]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[new logos]]></category>
		<category><![CDATA[new name]]></category>
		<category><![CDATA[oreos]]></category>
		<category><![CDATA[shareholders]]></category>
		<category><![CDATA[snacks business]]></category>
		<category><![CDATA[yell]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44237</guid>
		<description><![CDATA[Kraft shareholders have agreed to buy the name Mondelez for the about-to-be spun off snacks business, incorporating the likes of Cadbury and Oreos among other brands. Here&#8217;s the logo (home-produced like the name?), complete with fiddly bits around the edges, &#8216;accents&#8217; apparently. Looks like a bit of desperate tarting up to me, but there you [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/heres-what-krafts-mondelez-looks-like/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Loss-making Yell becomes hibu in Landor makeover</title>
		<link>http://www.moreaboutadvertising.com/2012/05/loss-making-yell-becomes-hibu-in-landor-makeover/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/loss-making-yell-becomes-hibu-in-landor-makeover/#comments</comments>
		<pubDate>Wed, 23 May 2012 09:19:30 +0000</pubDate>
		<dc:creator>Stuart Smith</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[digitally-enabled housewives]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[hibu]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[makeover]]></category>
		<category><![CDATA[Mike Pocock]]></category>
		<category><![CDATA[nonsense names]]></category>
		<category><![CDATA[print platform]]></category>
		<category><![CDATA[private eye]]></category>
		<category><![CDATA[rebrand]]></category>
		<category><![CDATA[shareholders]]></category>
		<category><![CDATA[sid and doris bonkers]]></category>
		<category><![CDATA[telephone directories]]></category>
		<category><![CDATA[WPP]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[yell]]></category>
		<category><![CDATA[yellow pages]]></category>
		<category><![CDATA[£1.4bn annual loss]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=44117</guid>
		<description><![CDATA[Yellow Pages owner Yell has just changed its name to hibu, to the corporate fanfare of a £1.4bn annual loss. If you want to draw attention to the fact that you are a loser, this is the way to do it in style. Don&#8217;t just disappoint your shareholders, really get their hackles up by spending [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Now WPP&#8217;s outdoor specialist Kinetic tries its hand at creative with launch of new agency Fuel</title>
		<link>http://www.moreaboutadvertising.com/2011/09/now-wpps-outdoor-specialist-kinetic-tries-its-hand-at-creative-with-launch-of-new-agency-fuel/</link>
		<comments>http://www.moreaboutadvertising.com/2011/09/now-wpps-outdoor-specialist-kinetic-tries-its-hand-at-creative-with-launch-of-new-agency-fuel/#comments</comments>
		<pubDate>Thu, 08 Sep 2011 09:27:26 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[creative agency]]></category>
		<category><![CDATA[Eric Newnham]]></category>
		<category><![CDATA[fuel]]></category>
		<category><![CDATA[kinetic]]></category>
		<category><![CDATA[landor]]></category>
		<category><![CDATA[media panning]]></category>
		<category><![CDATA[out of home]]></category>
		<category><![CDATA[poster publicity]]></category>
		<category><![CDATA[posters]]></category>
		<category><![CDATA[posterscope]]></category>
		<category><![CDATA[Rebecca Bainbridge]]></category>
		<category><![CDATA[tenth avenue]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=24718</guid>
		<description><![CDATA[Time was when Kinetic, WPP&#8217;s out of home specialist media buyer, was a London poster specialist called Poster Publicity. It planned and bought poster campaigns mostly, mostly for generous rates of commission based on the assumption that buying posters was a laborious activity in comparison to buying TV or press. WPP bought a half share [...]]]></description>
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		<slash:comments>0</slash:comments>
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