When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]
Creative advertising award schemes are, by their nature, an imperfect guide to reality. If your agency doesn’t enter, your work doesn’t get considered; on the other hand, those who do enter and win may be regarded as unrepresentative of general industry opinion. Even so, hardy annual schemes provide a rough and ready guide to agencies [...]
What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s just the bloody engineering they’ll be muttering at Euro RSCG as it’s about to lose [...]
What could be more innocent than Twitter, a way for people to let off steam/communicate with their pals/keep the rest of us amused or unamused? But the mainstream media is catching up with the way celebs are shamelessly promoting their sponsors’ wares (much of which you read about here first of course) with the Daily [...]
It could be carnage in the car market next year, with the extra 2.5 per cent on VAT coming in as consumers brace themselves for a tough year of cuts, especially in the public sector. So it’s not surprising that Land Rover is declaring a VAT freeze as part of its winter marketing campaign, with [...]
All the way from Australia where the voluble marketing columnist toils as associate professor of marketing at Melbourne Business School, University of Melbourne. Well it’s hardly Harvard is it? Anyway Ritson is a good writer but his damning put-down of the Independent’s bid to revive its fortunes begs a few questions, not least that he’s [...]
Ford Motors is hoping the retro glamour of hit TV series Mad Men will rub off on its Lincoln brand this weekend. The car giant has picked John Slattery, who plays the agency head Roger Sterling in the show, to front three new commercials which will run in the U.S during the Ryder Cup golf [...]
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