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Browse: Home / labour only

labour only

Carat agreed to work for no profit for two years to land General Motors global media deal

Carat agreed to work for no profit for two years to land General Motors global media deal

By Stuart Smith on February 20, 2012

Say what you like about Joel Ewanick, General Motors’ global marketing supremo, he knows how to drive a financial deal. The terms on which he vested Carat with the consolidated $3bn global media planning and buying account (minus BRIC countries Brazil, India and China) are now beginning to emerge. And do they squeak. If what [...]

Posted in Agencies, Clients, Finance, Media, News | Tagged $3bn global media account, aegis, carat, general motors, Joel Ewanick, labour only, Nigel Morris, no profit deal, publicis groupe, starcom, Stuart Smith

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