By Angie Dean on May 20, 2013
Droga5 in New York is bringing back its terrifying Greek granny Yiaiya in a new series of online films for Kraft’s Athenos Greek fetta cheese. Yiayia has her work cut out; Athenos recently pulled out of the booming Greek-style yogurt market in the US after failing to dent the share of the, possibly, rather more [...]
Posted in Agencies, Clients, Creative, News | Tagged athenos, chobani, droga5, fetta cheese, greek yogurt, Kraft, yiayia
By Stephen Foster on March 5, 2013
WPP is looking to replicate its success with Canadian buy Taxi by buying another respected Canadian ad agency, Toronto-based John St. John St was founded in 2001 and now employs about 100 people. It has revenues of $14m from clients including AstraZeneca, ING, Maple Leaf Foods and Tata. Last year it produced its celebrated ‘Buyral’ [...]
Posted in Agencies, Clients, Finance, News | Tagged agency buy, Arthur Fleischmann, astrazeneca, canada, ing, john st, Kraft, revlon, taxi, WPP
By Stephen Foster on February 26, 2013
My friend George Parker of Adscam really hates this Wieden+Kennedy campaign for Kraft’s Velveeta and George, as ever, has a point. But this latest in the series (there are a few of them) isn’t as ‘cheesy’ as the previous efforts, which tried too hard and it showed. There isn’t always a 30 Rock in a [...]
Posted in Agencies, Analysis, Clients, News | Tagged adscam, fmcg companies, George Parker, Kraft, tv campaign, velveeta, wieden+kennedy
By Paul Simons on February 5, 2013
Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ad informing the public what they have discovered and what they are doing about it. [...]
Posted in Analysis, Clients, Finance, News, Politics, Research | Tagged banks, brands, brandz survey, cadbury, horsemeat, Kraft, millward brown, society, Tesco, trust
By Stephen Foster on November 29, 2012
Oreo, now owned by Mondelez, has added Interpublic’s The Martin Agency to its roster to handle US creative business. Which is a bit of a surprise as we all thought it was headed to Wieden+Kennedy Portland following that agency’s appointment to handle next year’s Super Bowl campaign. It can’t be a case of Super Bowl [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged draftfcb, John Campbell, Kraft, Michael Roth, mondelez, oreo, scali mccabe sloves, the martin agency, wieden+kennedy portland
By Stephen Foster on November 16, 2012
What you’d do to be Jerry Buhlmann. The former BBJ founder has seen one-time colleague Nick Brien (the other B, nobody seems to know who J was) bounced from the job of CEO of McCann this week (with a $4m pay-off) while Jerry is lording it over Carat which has won the bulk of Kraft’s [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged aegis, bbj, carat, dentsu, france, Jerry Buhlmann, Kraft, mccann, mindshare, Nick Brien, starcom, WPP
By Staff on November 13, 2012
Mcgarrybowen may be having a few hiccups in the US, losing Bud Light and maybe Burger King – you never know with BK, but its new London-based European operation seems to have got off to a good start with the launch of Honda’s Civic in Europe and now the global account for Toblerone, formerly handled [...]
Posted in Agencies, Clients, Creative, News | Tagged Iren Rosenfeld, Kraft, mcgarrybowen, mondelez, ogilvy, toblerone
By Stuart Smith on October 31, 2012
Old food brands don’t die, they just get traded away. The latest to fall under the auctioneer’s hammer is Branston – sweet pickle, but also ketchup, mayonnaise and salad cream – which has been knocked down to Japanese relishes specialist Mizkan for £92.5m. It’s the second deal Premier Foods has done with Mizkan. Earlier this [...]
Posted in Clients, Finance, News | Tagged ambrosia, Batchelors, Bird's Custard, bisto, Brookes Avana, Campbell's, Chiver's, Gale's Honey, Hartley's, hovis, Kraft, Loyd Grossman, Michael Clarke, Mizkan, mr kipling, Nestle, Oxo, power brands, premier foods, Princes, Quorn, RHM, Robertson's Jam, Sharwood's, Typhoo Tea
By Staff on October 7, 2012
Interpublic-owned DraftFCb hasn’t had the best of times recently, losing $1bn SC Johnson to BBDO and Ogilvy, Coors to WPP and seeing bits of its Taco Bell business dribble away. Now Mondelez, the newly-minted company containing Kraft’s snacks business, has asked it to repitch against agency of the moment Wieden+Kennedy for huge snack brand Oreo [...]
Posted in Agencies, Clients, Creative, News | Tagged bbdo, draftfcb, facebook, Gillette, Kraft, mondelez, oreo, procter & gamble, super bowl, Todd Tilford
By Stephen Foster on September 27, 2012
Kraft is reported to be reviewing its Toblerone account, presumably as part of the restructuring which will see its snacks business (mainly confectionery) hived off into new company Mondelez next year. Its current agency is WPP’s Ogilvy and before that it was Y&R, also now owned by WPP. It’s fair to say that Toblerone’s advertising [...]
Posted in Agencies, Clients, Creative, News | Tagged cadbury, crispin porter, droga5, fallon, Irene Rosenfeld, Kraft, milka, mondelez, ogilvy, saatchi & saatchi, toblerone, wieden+kennedy
Recent Comments