By Stephen Foster on May 18, 2012
Gentle humour, good casting and clear storytelling are a compelling combination in any ad and there seem to loads of new ones in the US deploying this holy trinity. Here’s one from new(ish) BMW agency Kirshenbaum Bond Senecal for its ‘Ultimate Service’ offer. For years, of course, the running joke about any German car is [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, euro, german cars, holy trinity, humour, kirshenbaum bond senecal, pfennig, ultimate service, us ads
By Stephen Foster on May 8, 2012
OK darlings, here we go. Forbes magazine has persuaded (bet it didn’t require much) some of Madison Avenue’s finest to parade in their best kit for an article The Real-Life Mad Men (And Women) of 2012. There’s a slide show in the link. It’s quite hard not to look or sound a prat in these [...]
Posted in Agencies, News | Tagged Ajaz Ahmed, akqa, apple, bally, caroline herrera, fashion, Forbes, kirshenbaum bond senecal, Lori Senecal, madison avenue, nobu, prada, real-life mad men and women
By Stephen Foster on March 28, 2011
Judging by recent events in the car industry, like Jaguar’s formation of new in-house agency Spark 44 (led by German executives), it could be just about anything. First off are BMW’s US accounts, worth around $300m. National creative advertising is being handled on a project basis by MDC-owned Kirshenbaum Bond Senecal, Grey West in San [...]
Posted in Agencies, Clients, News | Tagged bmw, bromley, engine group, ford, grey west, gsd&m idea city, joy campaign, JWT, kirshenbaum bond senecal, matlock, O&M, roth observatory international, Sir Martin Sorrell, wcrs, WPP
By Stephen Foster on January 12, 2011
They seem to be a lively lot, past and present, at the agencies now owned by Toronto outfit MDC. A short time ago we had fabled creative director Alex Bogusky (the self-styled ‘creative insurgent’) leaving the business to go and torment his old clients (and others) by becoming a ‘consumer insurgent.’ Now Kirshenbaum Bond founder [...]
Posted in Agencies, Clients, Creative, News | Tagged Alex Bogusky, big fuel, crispin porter bogusky, Jon Bond, kirshenbaum bond senecal, mdc partners, New York Times, Stuart Elliott
By Angie Dean on January 12, 2011
Agency of the moment Crispin Porter + Bogusky, owned by Canadian-based MDC Partners, is having another crack at the Los Angeles market with the move of Boulder-based creative director Tiffany Rolfe and new hiring Jason Gaboriau, formerly a partner at New York agency Amalgamated, to be joint ECDs in Los Angeles. The agency, with its [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 72andsunny, amalgamated, crispin porter bogusky, daddy, Jason Gaboriau, jello, kirshenbaum bond senecal, Kraft, lenovo, mdc partners, milka, saatchi & saatchi, Tiffany Rolfe, zig
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