Rolls-Royce was the campaign that made legendary adman David Ogilvy ultra famous (‘At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock’) and now US agency Kirshenbaum Bond Senecal & Partners (KBS) has been handed the tricky task of carrying on the great man’s work. Ogilvy produced his [...]
MDC’s flagship New Yrok shop Kirshenbaum Bond Senecal & Partners has won BMW’s $160m account, beating competition from Martin, Gotham, Toronto’s Cundari and Grey (which only pitched for the dealer account). KBS&P has been minding the account since BMW split with Austin agency GSD&M, originators of BMW’s contentious ‘Joy’ campaign. The move is a blow [...]
Publicis Groupe CEO Maurice Levy is dispensing his euros again, this time lining up a deal to buy leading US social media agency Big Fuel. Big Fuel was founded by Avi Savar in 2008 as a branded content agency but rapidly switched to focus on providing social media expertise for big brands. Kirshenbaum Bond Senecal [...]
It doesn’t look as though the corporate lawyers will be getting home for Christmas this year, bids and deals are beginning to flow in the ad industry at last. Toronto-based MDC Partners, owner of Crispin Porter + Bogusky and Kirschenbaum Bond Senecal & Partners to name but two, has bought a minority stake in hot [...]
German car companies are booming and BMW, arguably the most successful of the lot, is returning to America’s top rating Super Bowl after ten years to flag a clutch of new car releases including its eagerly-awaited ActiveE electric car. It has chosen roster agency Kirshenbaum Bond Senecal & Partners to handle the campaign which gives [...]
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