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Browse: Home / Kevin Shute

Kevin Shute

Cannes makes outdoor boss Sam Cook a chief creative officer for a week - thanks to Ricoh

Cannes makes outdoor boss Sam Cook a chief creative officer for a week – thanks to Ricoh

By Staff on July 2, 2012

A year ago we reported on the erection (steady on) of a new Ricoh Tower on London’s traffic-packed M4 elevated section (the main route into London for Heathrow arrivals, of which there are about to be zillions for the Olympics if they ever succeed in navigating immigration). This is the first such London poster site [...]

Posted in Clients, Media, News | Tagged cannes international festival of creativity, chief creative officer, heathrow, Kevin Shute, m4, olympics, outdoor category, prismaflex, rainmaker, ricoh tower, Sam Cook, shortlist, urban storm

How CBS Outdoor got the £1.5bn contract of the decade completely wrong

How CBS Outdoor got the £1.5bn contract of the decade completely wrong

By Staff on September 7, 2011

CBS Outdoor is suing London Underground owner Transport for London over its alleged mismanagement of the £1.5bn tube advertising contract CBS ‘won’ in 2006. Among the things CBS failed to anticipate were upgrading engineering works for the ageing system, modernisation of some key central London stations as part of the Crossrail project and the more [...]

Posted in Finance, Media, News | Tagged cbs outdoor, crossrail, Kevin Shute, kinetic, london underground, media buying, poster publicity, rainmaker, themediabriefing, transport for london, WPP, £1.5bn tube advertising contract

Kevin Shute's Rainmaker media company becomes a 'green' poster contractor for Ricoh

Kevin Shute’s Rainmaker media company becomes a ‘green’ poster contractor for Ricoh

By Staff on June 15, 2011

UK outdoor executive Kevin Shute has always been one of the mavericks of the industry and now he’s built on his connections with Ricoh in Japan to build the UK’s first outdoor advertising tower powered solely by renewable energy. The Ricoh tower, which is powered by 96 solar panels and five wind turbine engines, is [...]

Posted in Media, News | Tagged chiswick, Clear Channel, heathrow airport, JC Decaux, Kevin Shute, London, m4, rainmaker, renewable energy first, ricoh, ricoh tower, van wagner

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