By Stephen Foster on February 17, 2011
What is it about German managers and car advertising? They just don’t seem to get it even though the Germans are the seeming masters of car marketing in the sense that they sell more premium-priced products than anyone else. That’s just the bloody engineering they’ll be muttering at Euro RSCG as it’s about to lose [...]
Posted in Agencies, Clients, Creative, News | Tagged bmw, Carl-Peter Forster, Euro RSCG, Jaguar, Kevin Morley, Land Rover, Rajan Tata, Ralph Speth, rover, spark 44, tata motors
By Stephen Foster on January 27, 2011
They do it differently in the Far East of course but Hyundai, now the world’s fifth-biggest motor manufacturer and the only big brand to increase its volume sales in the US in recession year 2009, has its very own advertising agency, Innocean Worldwide. This is its latest from its Huntington Beach, California outpost and it’s [...]
Posted in Agencies, Clients, Creative, News | Tagged Chris Perry, general motors, huntington california, hyundai, in-house agencies, innocean worldwide, Joel Ewanick, Kevin Morley, rover, sonata hybrid
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