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By Stephen Foster on March 8, 2013
WPP looks set to challenge the likes of Accenture with the formation of a new GroupM company, GroupM Consulting Services. The new company says it will help clients with marketing and media analytics, portfolio management, marketing budget allocation and optimization, audience targeting, business forecasting and return on media/marketing investment: exactly what Accenture and newer players [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged accenture, consultancy, ebiquity, Ernie Simon, groupm, groupm consulting services, Kelly Clark, Media, Mike Greenlees, mindshare, omd, Sir Martin Sorrell, WPP
By Stephen Foster on August 16, 2012
Adjusting to life within a big holding company (especially if it’s called WPP) is not always easy, but British media buying types seem to take it in their stride. Rob Norman (pictured), recently the boss of North America at GroupM (WPP’s media holding company within a holding company) has now been named chief digital officer, [...]
Posted in Agencies, Finance, Media, News | Tagged Chris Ingram, Dominic Proctor, groupm, Kelly Clark, maxus, Nick Brien, Rob Norman, Sir Martin Sorrell, Vikram Sakhuja, WPP
By Staff on April 3, 2012
Talent directors seem to be the new flavour of the month within big marcoms companies and high-flying Maxus, the newest mainstream WPP/GroupM media agency on the block, has just named its first, Madhvi Pahwa (pictured). Pahwa is currently a managing partner at GroupM India and she will be based in India, giving a pretty clear [...]
Posted in Agencies, Clients, Media, News, Research | Tagged adweek, asia, coca-cola, groupm, India, Kelly Clark, Madhvi Pahwa, maxus, procter & gamble, relationship media, talent director, us, WPP
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