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By Stephen Foster on August 27, 2012
Indian broadcaster NDTV (New Delhi TV) is suing WPP, claiming that Indian TV ratings system TAM, which is jointly owned by WPP’s Kantar Media and arch-rival Nielsen, is “corrupt,” falsely reducing its programme ratings and therefore its finances. WPP boss Sir Martin Sorrell has been drawn into the fight (which he should probably have avoided [...]
Posted in Agencies, Finance, Media, News, Politics, PR, Research | Tagged Eric Salama, Indian tv ratings, kantar media, ndtv, new delhi tv, nielsen, Sir Martin Sorrell, tam, WPP
By Staff on August 27, 2012
US ad targeting company Simulmedia is claiming that national US television campaigns are missing their target, saying that in some cases up th 75 per cent of ads are being seen by only 20 per cent of their target audiences. It highlights a $6.3m campaign for Unilever’s Axe in March which it says was not [...]
Posted in Agencies, Clients, Finance, Media, News | Tagged axe, kantar media, Lord Leverhuilme, nielsen, progressive insurance, simulmedia, unilever, us tv campaigns, wastage
By Staff on August 10, 2012
This is a funny one. TV ratings in India are produced by a joint venture between Neilsen and Kantar Media, the latter being owned by WPP and (including as it does the former TNS Sofres) Nielsen’s deadliest rival in the TV ratings game. New Delhi Television boss Vikram Chandra (left) has been claiming for ages [...]
Posted in Agencies, Finance, Media, News, Research | Tagged Indian tv ratings, kantar media, new delhi television, nielsen, Sir Martin Sorrell, us court action, Vikram Chandra
By Staff on August 11, 2011
Well there isn’t that much good news but we’re trying to save the global economy from itself today. Here’s a report from the clearly relieved Cincinnati.com. Procter & Gamble spent more than $9 billion on advertising in fiscal 2011, dramatically increasing its spending from two years ago when a global recession caused it to cut [...]
Posted in Agencies, Clients, Finance, News | Tagged Bob McDonald, brazil, cincinnati.com, cover girl, crest, digital, Gannett, gillette fusion, increased adspend, Jon Moeller, kantar media, olay, P&G, procter & gamble, south korea, Tide
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