By Stephen Foster on July 5, 2012
Publicis Groupe has followed its deal to buy Neogama BBH in Brazil with the long-awaited (but still surprising) move to buy the 51 per cent of Bartle Bogle Hegarty held by founders Nigel Bogle and Sir John Hegarty and other BBH Partners. Publicis Group inherited the stake in BBH when it bought BCom3 in 2002, [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged audi, axe, bartle bogle hegarty, bbh, british airways, google, John Bartle, neogama, Nigel Bogle, publicis groupe, Sir John Hegarty
By Paul Simons on March 30, 2012
I spend most of my time doing what ad folk would call planning, figuring out what are the core challenges and goals for a future campaign. Sometimes these are pretty heavy duty jobs – I’ve worked on an airline closure and relaunch for example – and they can also be lower level jobs for a [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged bbh, bmp, cadbury-schweppes, distribution, due diligience, fuji, John Bartle, JWT, kodak, mad men, milk tray, more th>n, nielsen, Paul Simons, planning, professional photographers, red mountain, rifle shot answers, robert senior, sloppy thinking, the times
By Staff on February 15, 2012
Jerry Judge is a co-founder of self-styled ‘capitalist collective’ The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management roles in a number of top creative agencies including TBWA, BBH and Lowe in London [...]
Posted in Agencies, Clients, Creative | Tagged bbh, Charles Inge, desert island ads, fearless group, guardian, heineken, Jerry Judge, John Bartle, John Hegarty, John Webster, lego, leo burnett, Lowe, Tim Lndsay, y&r
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