By Stuart Smith on January 10, 2012
Just lovin’ it? You may be, but you can bet they aren’t. No matter how hard it tries, the world’s biggest restaurant chain by revenue simply can’t strike the appropriate note in its advertising campaigns. In place of plaudits, it invariably earns brickbats. Now why is that I wonder? Well it’s not the calibre of [...]
Posted in Agencies, Clients, Creative, Media, News, PR | Tagged burger king, Creativity, criticism, ddb, farm to fork, heye & partners, Jill McDonald, leo burnett, McDonalds, Stuart Smith, tribal ddb, tribalddb, unauthorised ad, Youtube
By Stephen Foster on June 29, 2011
Amanda Mackenzie is arguably the most important woman in UK marketing, now chief marketing and communications officer of insurance giant Aviva (formerly Norwich Union). She began her career in advertising at WCRS and then DMB&B (now, alas, no more) before becoming a top client at Air Miles, British Gas, BT and, now, Aviva. Here she [...]
Posted in Agencies, Clients, Creative, News | Tagged air miles, Amanda MacKenzie, amv/bbdo, Andrew Moss, Aviva, british gas, Bruce Willis, BT, Cilla Snowball, cmo, dmb&b, Farah Ramzan Golant, Helen Alexander, Jill McDonald, John Poorta, Paul Whitehouse, Peter Davies, procter & gamble, scope, social media, Tony Brignull, wcrs
By Stephen Foster on May 17, 2011
Procter & Gamble’s Roisin Donnelly has been named the most powerful marketer in Britain, topping Marketing’s annual Power 100 ranking of the clients with the power (it says here). Hardly surprising really as Donnelly dispenses of the UK’s biggest ad budget, around £200m. Next in line is Jill McDonald, CEO of McDonald’s (no relation). McDonald [...]
Posted in Agencies, Clients, Creative, News | Tagged 02, Amanda MacKenzie, amv/bbdo, Aviva, british airways, BT, Craig Inglis, girls on top, Jill McDonald, John Lewis, marketing magazine, marketing society, McDonalds, Neil Blakesley, norwich union, Paul Whitehouse, power 100, procter & gamble, Roisin Donnelly, Sally Cowdrey, top marketing directors
By Stephen Foster on February 23, 2011
Well they’re in different businesses aren’t they? Food and chocolate at Kraft and flying people around the world at British Airways (ash clouds and industrial disputes permitting). But Kraft, like many of its peers in the FMCG sector is increasing spend on advertising (moving up the sales percentage spent on ads from six to eight [...]
Posted in Agencies, Clients, News | Tagged BA, british airways, iag, iberia, international airlines group, Jill McDonald, Kerris Bright, Kraft, McDonalds, Willie Walsh
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