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	<title>More About Advertising &#187; Jerry Judge</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Wed, 22 May 2013 15:17:35 +0000</lastBuildDate>
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		<item>
		<title>Jaguar&#8217;s F-Type launch tries to get back on track with a good old 30-second ad</title>
		<link>http://www.moreaboutadvertising.com/2013/05/jaguars-f-type-launch-tries-to-get-back-on-track-with-a-good-old-30-second-ad/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/jaguars-f-type-launch-tries-to-get-back-on-track-with-a-good-old-30-second-ad/#comments</comments>
		<pubDate>Tue, 14 May 2013 06:40:10 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[damon lewis]]></category>
		<category><![CDATA[Jaguar]]></category>
		<category><![CDATA[jaguar f-type]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[new ad]]></category>
		<category><![CDATA[online film]]></category>
		<category><![CDATA[ridley scott]]></category>
		<category><![CDATA[running footage]]></category>
		<category><![CDATA[spark44]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=65809</guid>
		<description><![CDATA[After rather failing to take the world by storm with its Ridley Scott-produced online film starring Damon Lewis, Jaguar is turning to good old 30-second spots to launch its new F-Type sports car in the US. At first this seems like another case of Jerry Judge&#8217;s despised &#8216;running footage&#8217; but then it takes off (literally) [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/jaguars-f-type-launch-tries-to-get-back-on-track-with-a-good-old-30-second-ad/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Grey reinforces status as cutting edge of WPP agency line-up with global Gillette gain</title>
		<link>http://www.moreaboutadvertising.com/2013/05/grey-reinforces-status-as-cutting-edge-of-wpp-agency-line-up-with-global-gillette-gain/</link>
		<comments>http://www.moreaboutadvertising.com/2013/05/grey-reinforces-status-as-cutting-edge-of-wpp-agency-line-up-with-global-gillette-gain/#comments</comments>
		<pubDate>Wed, 01 May 2013 07:39:34 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[agency move]]></category>
		<category><![CDATA[bbdo]]></category>
		<category><![CDATA[fearless group]]></category>
		<category><![CDATA[Gillette]]></category>
		<category><![CDATA[grey global]]></category>
		<category><![CDATA[grey new york]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[Jim Heekin]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[procter & gamble]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[Tor Myrhen]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=64825</guid>
		<description><![CDATA[WPP-owned Grey has been the coming force among the world&#8217;s big traditional agencies for some time now; in particular its New York operation headed by creative Tor Myrhen. The agency has just won Procter &#038; Gamble&#8217;s global Gillette account from BBDO (worth $300m in the US and two or three times that globally), beating Saatchi [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/05/grey-reinforces-status-as-cutting-edge-of-wpp-agency-line-up-with-global-gillette-gain/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Jerry Judge: Why allowing client &#8216;purchasing&#8217; departments to run rampant is a zero sum game</title>
		<link>http://www.moreaboutadvertising.com/2013/02/why-allowing-client-purchasing-departments-to-run-rampant-is-a-zero-sum-game/</link>
		<comments>http://www.moreaboutadvertising.com/2013/02/why-allowing-client-purchasing-departments-to-run-rampant-is-a-zero-sum-game/#comments</comments>
		<pubDate>Wed, 20 Feb 2013 10:32:31 +0000</pubDate>
		<dc:creator>Jerry Judge</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[cost saving]]></category>
		<category><![CDATA[creative work]]></category>
		<category><![CDATA[horse meat]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[purchasing department]]></category>
		<category><![CDATA[value department]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=60930</guid>
		<description><![CDATA[&#8220;They drive me mad!&#8221; That&#8217;s what my pal said. He was talking about a client&#8217;s purchasing department. &#8220;They want to know how many how many hours it will take to come up with good creative work.&#8221; The purchasing guy didn&#8217;t understand creative work. It happens in an instant. The trouble is the instant needs a [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/02/why-allowing-client-purchasing-departments-to-run-rampant-is-a-zero-sum-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Mercedes in the US polishes up its pre-Super Bowl act with Kate Upton and a wet windscreen</title>
		<link>http://www.moreaboutadvertising.com/2013/01/mercedes-in-the-us-polishes-up-its-pre-super-bowl-act-with-kate-upton-and-a-wet-windscreen/</link>
		<comments>http://www.moreaboutadvertising.com/2013/01/mercedes-in-the-us-polishes-up-its-pre-super-bowl-act-with-kate-upton-and-a-wet-windscreen/#comments</comments>
		<pubDate>Sun, 27 Jan 2013 20:20:40 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[car ads]]></category>
		<category><![CDATA[dules of hazzard]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[Kate Upton]]></category>
		<category><![CDATA[Mercedes]]></category>
		<category><![CDATA[merkley & partners]]></category>
		<category><![CDATA[online film]]></category>
		<category><![CDATA[Paul Simons]]></category>
		<category><![CDATA[running footage]]></category>
		<category><![CDATA[super bowl]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59336</guid>
		<description><![CDATA[It&#8217;s cars all the way at MAA right now after Jerry Judge and Paul Simons put the cat among the pigeons about car ads. We&#8217;re also looking forward to lots of metal-pushing petrol head stuff to come in the Super Bowl. Mercedes is getting its retaliation in first with this online film featuring our old [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/01/mercedes-in-the-us-polishes-up-its-pre-super-bowl-act-with-kate-upton-and-a-wet-windscreen/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<item>
		<title>Car advertising: can you shift all that metal and build a brand at the same time?</title>
		<link>http://www.moreaboutadvertising.com/2013/01/car-advertising-can-you-shift-all-that-metal-and-build-a-brand-at-the-same-time/</link>
		<comments>http://www.moreaboutadvertising.com/2013/01/car-advertising-can-you-shift-all-that-metal-and-build-a-brand-at-the-same-time/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 17:05:47 +0000</pubDate>
		<dc:creator>Paul Simons</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[audi]]></category>
		<category><![CDATA[bmw]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[car advertising]]></category>
		<category><![CDATA[comfort zone]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[Lord Leverhulme]]></category>
		<category><![CDATA[sales management]]></category>
		<category><![CDATA[volkswagen]]></category>
		<category><![CDATA[vorsprung durch technik]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59318</guid>
		<description><![CDATA[Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.&#8217;&#8221; Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written an interesting piece here regarding the approach most car manufacturers take advertising their products. Jerry’s [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/01/car-advertising-can-you-shift-all-that-metal-and-build-a-brand-at-the-same-time/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
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		<item>
		<title>Four steaks and a VW Jetta please says Red Urban</title>
		<link>http://www.moreaboutadvertising.com/2013/01/four-steaks-and-a-vw-jetta-please-says-red-urban/</link>
		<comments>http://www.moreaboutadvertising.com/2013/01/four-steaks-and-a-vw-jetta-please-says-red-urban/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 08:44:59 +0000</pubDate>
		<dc:creator>Angie Dean</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[canada]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[red urban]]></category>
		<category><![CDATA[running footage]]></category>
		<category><![CDATA[tv campaign]]></category>
		<category><![CDATA[volkwagen]]></category>
		<category><![CDATA[vw jetta]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59265</guid>
		<description><![CDATA[Volkswagen Jettas are $14,990 in Canada (why are cars in the UK so expensive?) so you may as well pick one up when you pop into the butcher&#8217;s. And it&#8217;s a nice touch from agency Red Urban to have the lady shopper jibbing at the thickness of the steaks she&#8217;s offered but happy to take [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/01/four-steaks-and-a-vw-jetta-please-says-red-urban/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8216;Running footage&#8217; is the cowardly car client&#8217;s choice</title>
		<link>http://www.moreaboutadvertising.com/2013/01/running-footage-is-the-cowardly-car-clients-choice/</link>
		<comments>http://www.moreaboutadvertising.com/2013/01/running-footage-is-the-cowardly-car-clients-choice/#comments</comments>
		<pubDate>Fri, 25 Jan 2013 08:14:01 +0000</pubDate>
		<dc:creator>Jerry Judge</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Analysis]]></category>
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		<category><![CDATA[bmw]]></category>
		<category><![CDATA[car advertising]]></category>
		<category><![CDATA[chrysler]]></category>
		<category><![CDATA[fearless group]]></category>
		<category><![CDATA[honda]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[running footage]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=59232</guid>
		<description><![CDATA[Running footage. That’s what they call those shots in car ads where the car slips around impossible, sunny s-turn bends. It’s usually shot through a distorting lens to make the car look lower, slimmer, faster &#8211; better. But only better if you live life looking through a weird lens. Car clients love this footage because [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2013/01/running-footage-is-the-cowardly-car-clients-choice/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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		<item>
		<title>My pick of 2012: Dollar Shave Club, Grey New York and Michael Dubin</title>
		<link>http://www.moreaboutadvertising.com/2012/12/my-pick-of-2012-dollar-shave-club-grey-new-york-and-michael-dubin/</link>
		<comments>http://www.moreaboutadvertising.com/2012/12/my-pick-of-2012-dollar-shave-club-grey-new-york-and-michael-dubin/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 09:42:53 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[ad of the year]]></category>
		<category><![CDATA[agency of the year]]></category>
		<category><![CDATA[dollarshave club]]></category>
		<category><![CDATA[grey new york]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[Jim Heekin]]></category>
		<category><![CDATA[Michael Dubin]]></category>
		<category><![CDATA[person of the year]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=57107</guid>
		<description><![CDATA[Fearless Group co-founder Jerry Judge gives us his choices for ad/campaign of the year, agency of the year and person of the year. Dollar Shave Club There are still good campaigns in the US, in spite of all the dramatic change in the media environment. I like a lot of what Venables Bell does for [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/12/my-pick-of-2012-dollar-shave-club-grey-new-york-and-michael-dubin/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Why do clients want proper advertising for the Super Bowl but not the rest of the time?</title>
		<link>http://www.moreaboutadvertising.com/2012/12/why-do-clients-want-proper-advertising-for-the-super-bowl-but-not-the-rest-of-the-time/</link>
		<comments>http://www.moreaboutadvertising.com/2012/12/why-do-clients-want-proper-advertising-for-the-super-bowl-but-not-the-rest-of-the-time/#comments</comments>
		<pubDate>Mon, 10 Dec 2012 10:59:09 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
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		<category><![CDATA[ad avoiders]]></category>
		<category><![CDATA[draftfcb]]></category>
		<category><![CDATA[fearless group]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[Lowe]]></category>
		<category><![CDATA[mondelez]]></category>
		<category><![CDATA[oreo]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[super bowl]]></category>
		<category><![CDATA[the martin agency]]></category>
		<category><![CDATA[wieden+kennedy]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=56719</guid>
		<description><![CDATA[My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world&#8217;s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending over backwards to restate its loyalty to decidedly uncool incumbent Draft FCB &#8211; and awarding [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/12/why-do-clients-want-proper-advertising-for-the-super-bowl-but-not-the-rest-of-the-time/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<item>
		<title>Geico&#8217;s weight loss ad is really about insurance</title>
		<link>http://www.moreaboutadvertising.com/2012/02/geicos-weight-loss-ad-is-really-about-insurance/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/geicos-weight-loss-ad-is-really-about-insurance/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 10:13:37 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[auto insurance]]></category>
		<category><![CDATA[berkshire hathaway]]></category>
		<category><![CDATA[Bob Batchelor]]></category>
		<category><![CDATA[famous ads]]></category>
		<category><![CDATA[geico]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[Little Richard]]></category>
		<category><![CDATA[the fearless group]]></category>
		<category><![CDATA[the martin agency]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=36283</guid>
		<description><![CDATA[Berkshire Hathaway-owned US auto insurance giant Geico has a long history of sparky advertising and here&#8217;s the latest, &#8216;So Gross,&#8217; from The Martin Agency. Fearless Group&#8217;s Jerry Judge said recently that Geico was the client he most admired (Judge&#8217;s own Desert Island Ads selection is here). The connection to insurance is a bit tangential but [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/02/geicos-weight-loss-ad-is-really-about-insurance/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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