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By Stephen Foster on May 1, 2013
WPP-owned Grey has been the coming force among the world’s big traditional agencies for some time now; in particular its New York operation headed by creative Tor Myrhen. The agency has just won Procter & Gamble’s global Gillette account from BBDO (worth $300m in the US and two or three times that globally), beating Saatchi [...]
Posted in Agencies, Analysis, Clients, Creative, Finance, News | Tagged agency move, bbdo, fearless group, Gillette, grey global, grey new york, Jerry Judge, Jim Heekin, omnicom, procter & gamble, Sir Martin Sorrell, Tor Myrhen
By Jerry Judge on February 20, 2013
“They drive me mad!” That’s what my pal said. He was talking about a client’s purchasing department. “They want to know how many how many hours it will take to come up with good creative work.” The purchasing guy didn’t understand creative work. It happens in an instant. The trouble is the instant needs a [...]
Posted in Agencies, Analysis, Clients, Creative, Finance | Tagged cost saving, creative work, horse meat, Jerry Judge, purchasing department, value department
By Paul Simons on January 25, 2013
Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.’” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written an interesting piece here regarding the approach most car manufacturers take advertising their products. Jerry’s [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged audi, bmw, brand management, car advertising, comfort zone, Jerry Judge, Lord Leverhulme, sales management, volkswagen, vorsprung durch technik
By Staff on December 14, 2012
Fearless Group co-founder Jerry Judge gives us his choices for ad/campaign of the year, agency of the year and person of the year. Dollar Shave Club There are still good campaigns in the US, in spite of all the dramatic change in the media environment. I like a lot of what Venables Bell does for [...]
Posted in Agencies, Analysis, Clients, Creative, News | Tagged ad of the year, agency of the year, dollarshave club, grey new york, Jerry Judge, Jim Heekin, Michael Dubin, person of the year
By Stephen Foster on December 10, 2012
My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending over backwards to restate its loyalty to decidedly uncool incumbent Draft FCB – and awarding [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged ad avoiders, draftfcb, fearless group, Jerry Judge, Lowe, mondelez, oreo, research, super bowl, the martin agency, wieden+kennedy
By Stephen Foster on February 15, 2012
Berkshire Hathaway-owned US auto insurance giant Geico has a long history of sparky advertising and here’s the latest, ‘So Gross,’ from The Martin Agency. Fearless Group’s Jerry Judge said recently that Geico was the client he most admired (Judge’s own Desert Island Ads selection is here). The connection to insurance is a bit tangential but [...]
Posted in Agencies, Clients, Creative, News | Tagged auto insurance, berkshire hathaway, Bob Batchelor, famous ads, geico, Jerry Judge, Little Richard, the fearless group, the martin agency
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