By Stephen Foster on April 4, 2012
New London agency Now calls itself an “agency for the accelerated world” but in its early days the agency seemed to go into rapid reverse. The agency was formed by former COI boss Mark Lund last year, seemingly with the £25m Waitrose account. But then creative Jeremy Carr decided to take the reins as a [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bt business, coi, Creston, DLKW, Don Elgie, hmdg, Jeremy Carr, Ken Hoggins, Lowe, Mark Lund, Nick Hurrell, now, ogilvy & mather, oystercatchers, Sir Martin Sorrell, tbwa, Waitrose, WPP
By Stephen Foster on March 19, 2012
What a difference an in-demand creative makes. Jeremy Carr (pictured), who joined JWT as a creative director last summer from Dare, has produced the goods for his new agency with the award of Premier Foods’ Hovis, Oxo and Ambrosia from Dare plus Mr Kipling, four of its eight new so-called ‘Power Brands.’ Carr-less Dare loses [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 101, ambrosia, cadbury, cossette, dare, fallon, hovis, Iwan Williams, Jeremy Carr, jon Goldstone, JWT, Ken Hoggins, Kraft, losses, Mark Lund, mcbd, Michael Clarke, mr kipling, now, Phil Rumbol, power brands, rhm foods
By Stephen Foster on July 29, 2011
Upmarket grocer Waitrose may be arguably Britain’s most successful retailer at the moment but it’s made a right hash of its advertising arrangements recently, first departing MCBD/Dare to follow creatives Ken Hoggins and Jeremy Carr to Mark Lund’s new start-up Now and then shipping out rapidly for Bartle Bogle Hegarty when Carr chose to join [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, Delia Smith, Heston Blumenthal, Jeremy Carr, JWT, Ken Hoggins, Mark Lund, mcbd/dare, Nick Gill, now, Rupert Thomas, Waitrose
By Stephen Foster on June 10, 2011
Poor Mark Lund, formerly of DLKW, has taken a few heavy hits recently including the decimation by the coalition government of his former fiefdom the COI. But his new agency Now has just been hit by a hammer blow as founding client Waitrose has shifted the £25m account to Bartle Bogle Hegarty after just three [...]
Posted in Agencies, Clients, Creative, News | Tagged bartle bogle hegarty, bbh, coi, Craig Inglis, dare/mcbd, dulux, Jeremy Carr, John Lewis, Ken Hoggins, Mark Lund, Mark Price, now, Rupert Thomas, sol, Waitrose
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