By Stephen Foster on May 15, 2012
The BBC’s The Apprentice is following (some) current marketing thinking by making its annual ‘2012 marketing challenge’ one that focuses on integrated marketing as opposed to its traditional adland visit. The Apprentice is Lord (Alan) Sugar’s annual attempt to find a wannabee tycoon who can put up with his unpleasant approach to business. In this [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged BBC, Beri Cheetham, bibendum, Billington Cartmell, challenge, english sparkler, english wine, Herbert Hall, integrated agency, integrated marketing, Jason Nicholas, Lord Sugar, Nick Hall, Simon Callender, the apprentice
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