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James Morris

MediaCom poaches IMG veteran Marcus John - is this curtains for IMG/WPP joint sports venture?

MediaCom poaches IMG veteran Marcus John – is this curtains for IMG/WPP joint sports venture?

By Stephen Foster on August 8, 2011

WPP’s Sir Martin Sorrell is a keen sports fan, still turning out in the odd charity cricket match if there are enough big business noises on the field or in the drinks tent. He’s also a board member of Formula One. Back in May WPP announced a tie-up with giant sports agency IMG to set [...]

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Exclusive! New MediaCom content boss James Morris on media's business beyond advertising

Exclusive! New MediaCom content boss James Morris on media’s business beyond advertising

By Staff on March 7, 2011

James Morris is the new head of WPP-owned MediaCom Beyond Advertising (MBA), the giant media agency’s content division now being rolled out from Europe around the world. Morris is the former director of digital strategy and content at award-winning production company TwoFour where he worked on projects for Audi, Home Box Office, drug giant GSK [...]

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Mediacom battles on with branded entertainment

Mediacom battles on with branded entertainment

By Stephen Foster on February 18, 2011

Persuading clients that they should make their own programmes as opposed to buying TV spots or investing in product placement has been a long hard struggle for both creative and media agencies. There seem to have been two main problems: firstly the gestation period for any TV show is long and tortuous, particularly in the [...]

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