By Stephen Foster on November 26, 2012
This must be the biggest creative hit in McCann’s recent history, maybe ever. And a likely (unlikely) big award-winner over the next year. McCann Melbourne’s ‘Dumb Ways to Die’ for the Melbourne Metro has over 25m YouTube hits in just two weeks (the population of Melbourne is only about five million) with the cutesy song [...]
Posted in Agencies, Clients, Creative, News, PR | Tagged awards, dumb ways to die, iTunes, mccann melbourne, melbourne metro
By Stephen Foster on April 25, 2012
Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its cash pile which now stands at about $110bn. Pity it doesn’t pay tax on much [...]
Posted in Clients, Finance, News, Politics | Tagged $110bn cash pile, apple, caribbean tax havens, exxon mobil, hewlett-packard, iPad, iPhone, iPod, ireland, iTunes, John D. Rockefeller, mac computers, market dominance, Microsoft, record profits, samsung, standard oil, tax avoidance, Tim Cook
By Staff on November 17, 2011
The business world seems to be becoming still more polarised between Apple, which makes and markets everything itself, and Google which is happy to deal with just about anyone. Now the fight has moved to music with Google launching Google Music, its answer to Apple’s phenomenal iTunes, arguable its most radical product. Google Music, launched [...]
Posted in Clients, Media, News | Tagged android, apple, cloud-based music services, emi, google, google music, iPhone, iTunes, Jamie Rosenberg, universal
By Stuart Smith on November 2, 2011
“Oh Wow,” as the late, great Steve Jobs might have said. Apple a “digital vampire”, sucking the blood out of the music industry. How so? The sound bite comes from Pete Townshend, The Who’s prolific songster, and inaugural John Peel lecturer at the Salford Radio Festival. The chances are we would never have noted the [...]
Posted in Clients, Media, News | Tagged apple, digital vampire, Goldman Sachs, iTunes, John Peel lecture, music industry, music publishing, Pete Townshed, rolling stone, salford radio festival, Stuart Smith, the who, vampire squid
By David O'Reilly on December 15, 2010
Unilever chief marketing officer Keith Weed is putting his company’s money where his mouth is with the new campaign for the Lynx Excite range, which will be spearheaded by an iAd promotion by BBH on Apple’s mobile advertising network. According to Marketing Week, the audience will be able to watch the ad, download wallpapers of [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, bbh, dove, iAd, iTunes, Keith Weed, Lynx Excite, marketing, unilever
By Stephen Foster on July 2, 2010
Apple is set to become the biggest provider of on-demand films in the US by the end of 2014 according to research firm Screen Digest. Through its iTunes store it will overtake the second-placed company Time Warner by the end of this year with sales of $280m and market leader Comcast in 2014, with sales [...]
Posted in News | Tagged apple, comcast, iTunes, on-demand film, Steve Jobs, time warner
By David O'Reilly on April 30, 2010
Nice little earner for Billy Joel this week when the veteran songwriter’s 1977 ditty She’s Always a Woman leapt back into the spotlight courtesy of a John Lewis commercial created by one of the UK’s up and coming agencies Adam and Eve. The 90-second commercial, part of a £6 million campaign for the middle class’s [...]
Posted in Agencies, Clients, Creative | Tagged advertising, Agencies, Billy Joel, Dangerfield, Guillemots, iTunes, John Lewis, Youtube
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