By Staff on September 12, 2012
Which will be news (possibly welcome news) to Facebook shareholders who have seen the value of their stock in the post-IPO company halve from $38 to around $19. CEO Mark Zuckerberg, still worth billions, told a TechCrunch conference that his company had got it wrong in trying to develop its own mobile offering instead of [...]
Posted in Clients, Finance, Media, News | Tagged android, app, facebook, iPhone, ipo, Mark Zuckerberg, mobile
By Stephen Foster on August 17, 2012
Facebook’s financial fortunes go from bad to worse with its shares dropping at one stage to $19.67, about half the offer price, as investors who bought in before the massive IPO were allowed to sell a tranche of 271m shares. These investors (whose number includes agency group Interpublic) were allowed to sell for the first [...]
Posted in Finance, Media, News | Tagged facebook, ipo, Mark Zuckerberg, mobile, price slump, share sales
By Stephen Foster on May 25, 2012
OK, let’s take it from the top: Facebook’s IPO was a fiasco as there was clearly information available about the company’s struggle to reach ad revenue targets that were made available to some investors (the big boys) and not the millions of others who bought into the massively over-priced IPO. This is just Wall Street [...]
Posted in Agencies, Clients, Finance, Media, News, Politics | Tagged adam & eve, amv/bbdo, blatherskite, bskyb, David Cameron, ddb london, facebook, google analytics, google news, ipo, Jeremy Hunt, John Lewis, leveson inquiry, media ethics, moreaboutadvertising, multiples, news corporation, omnicom, Rupert Murdoch, social media, stock price, Vince Cable, wall street, west country farmed rabbit, £60m deal
By Paul Simons on May 25, 2012
It looks like embattled Facebook has pulled a PR rabbit out of the hat in double quick time – ‘with a little help from my friends’ as the Beatles sang. In a previous opinion piece on the Facebook IPO saga I commented on what I saw as poor communication from FB which is a weakness [...]
Posted in Agencies, Clients, Finance, Media, News, PR | Tagged analysts' estimates, client council, david jones, facebook, financial times article, ipo, Keith Weed, Mark Zuckerberg, morgan stanley, paul simons casio calculator, roi, starmine, stock valuation, virgin pr, zucked, zuckerberg share sale
By Paul Simons on May 23, 2012
According to the business press, Wall Street is full of recriminations over the Facebook IPO. Morgan Stanley, the lead underwriter, allegedly ignored downward revisions of forecasts from its own analysts during the roadshow pre-IPO. The top securities regulator in Massachusetts has issued a subpoena to Morgan Stanley as part of an investigation in to FB’s [...]
Posted in Finance, Media, News | Tagged $104bn, apple, brandz, facebook, google, investors, ipo, iPod, istrategy london, Mark Zuckerberg, morgan stanley, multiples, p/e ratios, Paul Simons, valuation, wall street
By Stuart Smith on May 22, 2012
With Facebook’s share price in an 11 per cent freefall (when I last looked), thank goodness for OCR. That’s what I say. And maybe it’s the mantra nervous Facebook investors should be chanting, too. OCR? No not Optical Character Recognition, silly – Online Campaign Ratings. It’s the new Nielsen media metric with which the research [...]
Posted in Agencies, Clients, Finance, Media, News, Research | Tagged cost savings, Dean Evans, facebook, general motors, groupm, ipo, Joel Ewanick, nielsen, ocr, online campaign ratings, online trading currency, subaru, tv and online, upfrronts, WPP
By Staff on May 17, 2012
It’s Facebook IPO day tomorrow and the web is awash with reports saying why ads on the social media site don’t work very well. A new report from internet marketing firm Wordstream adds to the volume, claiming that Facebook’s click-through rate (ad clicks against impressions) is just 0.05 per cent against Google Display’s 0.4 per [...]
Posted in Clients, Finance, Media, News | Tagged $10m ads, click-through rates, display ads, facebook, general motors, google, ipo, Larry Kim, the register, wordstream
By Stuart Smith on May 4, 2012
Handily, just weeks before an IPO tipped to give Facebook a value twice that of Ford, some research has come to light underwriting investors’ colossal projection of faith. Here, to give the flavour, is Mediapost’s take on it: Social media has surpassed search, and is poised to overtake online display advertising as the No. 1 [...]
Posted in Agencies, Finance, Media, News, Research | Tagged Agencies, agency executives, comcast, display, facebook, ford, ipo, John Shelton, mediapost, research, search, social media, strata, valuation
By Stephen Foster on September 13, 2010
Engine CEO Peter Scott has earned a deserved reputation for shrewd business dealing over the past thirty years but his announcement today that Engine Group, the mini-marcoms company based on ad agency WCRS (he was one of the original names on the door) will not be pursuing an IPO looks a little strange. He told [...]
Posted in Agencies, Finance, News | Tagged engine group, ipo, Peter Scott, wcrs, WPP
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