By Staff on July 26, 2012
It was cute, but also stupid, of Apple to get Martin Scorsese to test out the iPhone 4S Siri Assistant service in this latest ad from TBWA Media Works. Cute because Scorsese’s take-no-prisoners verbal style and sten-gun delivery would test any voice recognition system to destruction. Stupid, because the ad is frankly not plausible. As [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, huffington post, iphone 4s, Martin Scorsese, TBWA Media Works
By Stephen Foster on October 25, 2011
Timing wasn’t always Steve Jobs’ strongest suit (early in his career he picked fights he wasn’t sure to win) but the publication of Walter Isaacson’s biography ‘Steve Jobs’ immediately following the great man’s death means that his successor at the company Tim Cook and all the other Apple-ites know very clearly what’s required of them. [...]
Posted in Clients, Media, News | Tagged aopple tv, apple, biography, holy grail, interface, iPhone, iphone 4s, itv, smartphones, Steve Jonbs, successor, Tim Cook, tv meets computer, Walter Isaacson
By Stephen Foster on October 21, 2011
When the iPhone 4S was launched the tecchie wiseacres said it was nothing much and it just showed how the company would miss the late Steve Jobs (who was alive when this one was developed, maybe his cleverest idea yet). But Apple, as usual, has anticipated what people want. There have been voice-activated computers for [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, IBM, iphone 4s, launch tv campaign, mouse, nerds, personal pa, siri, Steve Jobs, tbwa media arts lab, tecchies, voice activated
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