By Stephen Foster on September 27, 2011
Well the Institute of Practitioners in Advertisers (IPA) thinks so, announcing an ‘International Brand Incubator’ to help Chinese companies turn their big domestic brands into big global brands, one of the very few areas where China currently lags the Western business world. To get the ball rolling IPA president, the hyperactive Nicola Mendelsohn from agency [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged 3, addiction, China, city of london, creatives, hsbc, hutchison whampoa, IBM, insitute of practitioners in advertising, international brand incubator, ipa, ipa president, jardine matheson, karmarama, lenovo, Nicola Medelsohn, planners, rkcr/y&r, standard chartered, the brooklyn brothers, wall street, WPP
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