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Browse: Home / impossible brief

impossible brief

'Peacemaker' Publicis Groupe buys Zoom in Palestine hard on the heels of Israel deal

‘Peacemaker’ Publicis Groupe buys Zoom in Palestine hard on the heels of Israel deal

By Staff on June 19, 2012

Publicis Groupe’s Maurice Levy is a key player in the French political cum business establishment and he now seems to be intent on doing his bit in the rather more volatile environment of the Middle East. Today the French-owned marcoms giant announced the purchase of an equity stake in Ramallah-based Zoom Advertising, a subsidiary of [...]

Posted in Agencies, Clients, Finance, News, Politics, PR | Tagged bbr, blood donor service, cannes, impossible brief, israel, Maurice Levy, middle east peace, palestine, peacemaker, publicis groupe, zoom

Saatchi & Saatchi Italy reinvents big brand campaigns for World Down Syndrome Day

Saatchi & Saatchi Italy reinvents big brand campaigns for World Down Syndrome Day

By Stephen Foster on March 21, 2012

CoorDown (The National Coordination of Associations of People with Down Syndrome) in Italy and Saatchi & Saatchi Italy have joined forces for a communication project to promote better integration into society of people with Down Syndrome. On Thursday March 21 to mark UN World Down Syndrome Day (WDSD), alternative versions of well known national and [...]

Posted in Agencies, Clients, Creative, News, PR | Tagged averna, cannes, carrefour, cartasi, coordown, down syndrome, enel, illy, impossible brief, integration, pampers, saatchi & saatchi israel, saatchi & saatchi italy, toyota, world down syndrome day

BETC's Jean-Chrisophe Royer answers Saatchi Tel Aviv's 'Impossible Brief'

BETC’s Jean-Chrisophe Royer answers Saatchi Tel Aviv’s ‘Impossible Brief’

By Stephen Foster on October 31, 2011

Two years ago at Cannes Saatchi & Saatchi Tel Aviv launched its ‘Impossible Brief,’ inviting creatives to produce something that helped to foster better relations between the Israelis and Palestinians. The winner was Jean-Christophe Royer (pictured here in enfant terrible mode), the copywriter on the recent ‘Bear’ Canal+ ad, with the idea for this film, [...]

Posted in Agencies, Clients, Creative, Media, News, Politics, PR | Tagged bbr saatchi & saatchi israel, blood donations, cannes, enfant terrible, film, impossible brief, israeli palestinian relations, Jean-Christophe Royer, saatchi & saatchi tel aviv

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