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immigrants ad

Fiat's new US 'Immigrants' ad has a sting in the tail

Fiat’s new US ‘Immigrants’ ad has a sting in the tail

By Stephen Foster on July 17, 2012

Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ads featuring Jennifer Lopez. Which resulted in the abrupt departures of some Fiat marketing executives [...]

Posted in Agencies, Clients, Creative, News | Tagged chrysler, fiat 500, immigrants ad, Jennifer Lopez, the richards group, wieden+kennedy

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