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Browse: Home / Ian MacLaurin

Ian MacLaurin

Has market leader Tesco lost its way in the UK?

Has market leader Tesco lost its way in the UK?

By Stephen Foster on December 9, 2011

It’s always dangerous (indeed almost unheard of) to write off the mighty Tesco, the UK’s biggest retailer, but in the UK anyway the company does not seem to be able to pull the marketing levers with the same precision it used to. It has just reported a like for like sales drop of 0.9 per [...]

Posted in Agencies, Clients, Finance, News, PR | Tagged Asda, deflation, Frank Lowe, Ian MacLaurin, Justin King, Lowe Howard-Spink, Morrisons, Philip Clarke, price cuts, price drop, Sainsburys, sales drop, Terry Leahy, Tesco, the red brick road, Waitrose

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