Volkswagen and agency Deutsch have a lot to live up to each time the Super Bowl comes around (February 3, if you’ve been living in a cave) following the success of ‘Young Darth Vader’ two years ago and ‘The Bark Side’ last year. So, as they do these days, it’s launched a teaser ad for [...]
The Independent’s i budget-priced 20p UK newspaper is both good (voted newspaper of the year by its peers) and, it seems, commercially successful. Well it’s still here. It’s edited by former Campaign and Ad Age editor Stefano Hatfield (left), previously of News Corporation’s thelondonpaper which lost out in the London freesheet wars to a cheap [...]
Rupert Murdoch’s new Sunday version of the Sun is selling about 2.7m copies after three weeks, down from week one’s 3.2m but slightly up on week two. Selling at 50p against Trinity’s Mirror’s £1 Sunday Mirror and People obviously helps of course (both the latter have stabilised after dropping 30 per cent or so with [...]
The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: Bartle Bogle Hegarty (which has seemed like the obvious home for the Guardian for years), [...]
We all knew Alexander Lebedev, owner of the London Evening Standard, the Independent and its cut-down stablemate i used to be a KGB spy at the embassy in London but he told us he was just the economic attache who spent all day reading the Financial Times to pick up tips. Not sure we believe [...]
Without the UK’s Guardian newspaper we would probably never have learned the full story about phone hacking at Rupert Murdoch’s News of the World (although the New York Times has also done some fine work). In the UK anyway the rest of Fleet Street showed no inclination whatsoever to follow up the original jailing of [...]
You couldn’t imagine Paul Dacre of the Daily Mail or John Witherow of the Sunday Times appearing in their own ads (has there ever been a picture of Witherow?) but Simon Kelner (pictured), who edits both the Independent and its new cut-down i version, has never been the retiring type. Not content with editing two [...]
All the way from Australia where the voluble marketing columnist toils as associate professor of marketing at Melbourne Business School, University of Melbourne. Well it’s hardly Harvard is it? Anyway Ritson is a good writer but his damning put-down of the Independent’s bid to revive its fortunes begs a few questions, not least that he’s [...]
i being Independent Print’s cut-down version of the ailing Independent quality paper, on sale in the UK today for 20p. First reactions to i have been positive, former Sun editor Kelvin McKenzie appearing on the radio this morning to say it’s bright and lively, unlikely its ‘long and boring’ sibling. An old tabloid hand like [...]
You have to hand it to former KGB man Alxander Lebedev, the newish owner of the Independent and London Evening Standard, as he seems determined to show that there’s life in newspapers yet. Now he’s launching what amounts to a shorter, more concise spin-off of the Indy called ‘i’ which looks like an attempt to [...]
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