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	<title>More About Advertising &#187; hyperspace</title>
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		<title>Posterscope leads charge into live video posters with NFC-enabled campaign for X-Men</title>
		<link>http://www.moreaboutadvertising.com/2011/05/posters-go-even-more-digital-with-launch-of-blockbuster-x-men-campaign-via-mobiles-and-nfc/</link>
		<comments>http://www.moreaboutadvertising.com/2011/05/posters-go-even-more-digital-with-launch-of-blockbuster-x-men-campaign-via-mobiles-and-nfc/#comments</comments>
		<pubDate>Tue, 24 May 2011 10:54:39 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[02]]></category>
		<category><![CDATA[film launch]]></category>
		<category><![CDATA[fox]]></category>
		<category><![CDATA[hyperspace]]></category>
		<category><![CDATA[James Davies]]></category>
		<category><![CDATA[James McEvoy]]></category>
		<category><![CDATA[January Jones]]></category>
		<category><![CDATA[JC Decaux]]></category>
		<category><![CDATA[near field communication]]></category>
		<category><![CDATA[nfc]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[posterscope]]></category>
		<category><![CDATA[proxama]]></category>
		<category><![CDATA[x-men first class]]></category>

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		<description><![CDATA[Near Field Communication (NFC) is the next big thing in mobiles (we have just learned) and it&#8217;s being deployed for the forthcoming UK launch of new Fox film X-Men First Class starring January Jones and James McEvoy. Aegis-owned poster specialist Posterscope is partnering with Nokia, 02, mobile payments firm Proxama and poster contractor JC Decaux [...]]]></description>
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