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By Staff on July 26, 2012
It was cute, but also stupid, of Apple to get Martin Scorsese to test out the iPhone 4S Siri Assistant service in this latest ad from TBWA Media Works. Cute because Scorsese’s take-no-prisoners verbal style and sten-gun delivery would test any voice recognition system to destruction. Stupid, because the ad is frankly not plausible. As [...]
Posted in Agencies, Clients, Creative, News | Tagged apple, huffington post, iphone 4s, Martin Scorsese, TBWA Media Works
By Stephen Foster on October 7, 2011
What we used to call advertising agencies (and mostly still do) have always had naming problems. There’s a perennial fear that advertising is old hat, that the future is something else and the name of the ‘agency’ had better reflect this. So, at various times, we’ve had ‘through the line’ agencies (ones which do advertising [...]
Posted in Agencies, Creative, News | Tagged advertising week, advertisng, boase massimi pollitt, David Sable, ddb london, direct marketing, doyle dane bernbach, huffington post, names, New York, the weekly ramble, tribal, WPP, wunderman, Y&R ceo, young & rubicam
By Stephen Foster on September 20, 2011
He’s said it before of course but here he is, the colossus of WPP (looking very natty in shorts I must say) hammering home his message that media owners are mad not to charge for content. He was speaking at WPP’s annual Stream conference near Athens this year (I wonder if he gave the embattled [...]
Posted in Agencies, Finance, Media, News | Tagged athens, Greece, huffington post, shorts, Sir Martin Sorrell, soundbites, stream conference, world economy, WPP
By Angie Dean on March 25, 2011
At first we’re just going to get a home page but then the UK will become the first own-branded overseas edition of the Huffington Post, the news and comment aggregator website started by Arianna Huffington (formerly Stassinopolous) and recently bought by AOL for $315m. AOL has already said it was looking at emerging markets like [...]
Posted in Media, News | Tagged Arianna Huffington, arianna stassinopolous, guardian, huffington post, uk
By Stephen Foster on February 7, 2011
One-time market-leading ISP AOL has been trying to reinvent itself as an online content provider since it split from Time Warner in 2009 and now CEO Tim Armstrong has bet the ranch on Arianna Huffington and her Huffington Post, the left-leaning political super blog. AOL is paying $315m for the Huff Post ($300m in cash) [...]
Posted in Finance, Media, News, Politics | Tagged AOL, Arianna Huffington, daily beast, huffington post, mapquest, moviefone, newsweek, Tim Armstrong, time warner, Tina Brown
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