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Hope Bagozzi

The secrets of a McDonald's ad - according to the world's most personable marketer

The secrets of a McDonald’s ad – according to the world’s most personable marketer

By Stephen Foster on June 29, 2012

McDonald’s is running a campaign in Canada called ‘Our Food Your Questions’, trying to show that its burgers are packed full of good stuff. A party called Isobel wants to know why the burgers in the ads look different from the burgers in the restaurants and this film shows why (they bring all the ingredients [...]

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