By Stephen Foster on March 19, 2013
Conventional wisdom says that it’s not worth repitching for an account because it’s bound to go and all you’ll be left with is a big bill. But maybe that’s wrong: LA-based RPA has hung on to most of the $1bn or so US Honda creative account: just as well as it’s had the business since [...]
Posted in Agencies, Clients, Creative, Finance, Media, News | Tagged accout review, acura, crispin porter, honda, hsbc, mullen, rpa, the martin agency, unilever
By Stephen Foster on January 21, 2013
Honda seems to be in a bit of a mess at the moment; laying off 800 workers at its UK plant while upscale rival Jaguar Land Rover is adding them. And the company is reviewing its creative agency in the US while giving the European launch of its new CR-V SUV to Mcgarrybowen’s new operation [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged civic, cr-v, european launch, honda, jaguar land rover, mcgarrybowen, new civic, wieden+kennedy london
By Stephen Foster on December 20, 2012
Wieden+Kennedy London’s ‘Cog’ ad for Honda from 2003 has been voted the best car ad ever by readers of Auto Express, the UK car mag. It took over 600 takes apparently, you can see why: ‘Cog’ was part of a celebrated campaign that helped to put the agency on the map (W+K London is our [...]
Posted in Agencies, Clients, Creative, News, Research | Tagged auto express, best car ad ever, cog, grrr, honda, wieden+kennedy london
By Stephen Foster on December 7, 2012
*Honda in the US is reviewing its $800m account, which will have reverberations all over the place as it tries to find an agency that gives it the whoomph to challenge Toyota. And Ford and GM and Chrysler… RPA has done an amazing job for Honda but it’s decided to go big. BBDO? Is Andrew [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Andrew Robertson, clark huot, fetch, honda, JC Decaux, lenovo, Liz Ross Martyn, Rod Strother, rpa, we are social
By Staff on December 6, 2012
Those agencies without a big car account will be preparing to work overtime at Christmas as Honda reviews its $500m Honda and near-$200m Acura accounts in the US. Both accounts have been with indie agency RPA since 1986 and it would be a possibly fatal blow to RPA if they were to move. RPA is [...]
Posted in Agencies, Clients, Creative, News | Tagged $700m agency review, chrysler, dentsu, honda, mcgarrybowen, rpa, us, wieden+kennedy
By Staff on October 15, 2012
Giles Keeble started as a rep (account man) at JWT before moving to BMP. There Stanley Pollitt told him that JWT’s Stephen King (the co-founder of account planning with Pollitt) had wanted him to become a planner. John Webster encouraged him to become a writer but after a number of years Giles moved to French [...]
Posted in Agencies, Analysis, Clients, Creative | Tagged amv, bmp, cadbury's gorilla, David Abbott, desert island ads, Giles Keeble, honda, leo burnett, Sony, union carbide
By Paul Simons on July 27, 2012
When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the big players and not an agency renowned for its outstanding creative output – Honda, Nike, etc. The reason [...]
Posted in Agencies, Clients, Creative, Media | Tagged absolut, Asda, BT, cadbury, citibank, fallon, gorilla ad, honda, Land Rover, news corp, nike, Playstation, RBS, simons palmer, Sony, tag, Tesco, the news of the world, the sun, wieden & kennedy, Zone
By Stephen Foster on July 20, 2012
Wieden+Kennedy London has won Tesco’s circa £110m account, presumably because of its record in producing brilliant ads. Now what are they going to do? Every little helps, as they used to say, so here’s a potted review of some great ads handled by great agencies on behalf of great clients over the past decade or [...]
Posted in Agencies, Clients, Creative, News | Tagged cadbury, Dudley Moore, fallon, french chickens, honda, Lowe Howard-Spink, sony Bravia, Tesco, wieden+kennedy london
By Stephen Foster on July 3, 2012
Well it’s not a bad start for the all-conquering Dentsu-owned US agency which has taken over from the moribund Dentsu UK in London. Honda’s new CR-V (compact SUV or crossover depending on your taste) is crucial to establishing the Japanese-owned carmaker’s market presence in Europe and it seems odd that the company has chosen to [...]
Posted in Agencies, Clients, Creative, News | Tagged chrysler, cr-v, fiat, honda, London, mcgarrybowen, portland, wieden+kennedy, £25m pan-european campaign
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