By Staff on May 9, 2012
This is very ingenious from Dare Vancouver for Honda Civic, a test drive on the Yahoo! entertainment page to illustrate the proposition that ‘driving is fun again.’ Honda Civic Content City from thisisdare on Vimeo. “We liked the idea on paper right away, but we knew it would take a lot of problem solving and [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged Addie Gillespie, dare vancouver, digital, hatch studios, honda civic, jungle media, Mia Thomsett, Richard Rosenman, Rob Sweetman, test drive, yahoo entertainment page
By Stephen Foster on January 31, 2012
And for once a campaign ad really is eagerly awaited because Honda has gained thousands of fans on YouTube and elsewhere with a succession of clever teaser games for the new Honda Civic from Wieden+Kennedy London. So has it been worth the wait? Actually it probably has been. The ad follows the ‘Great Unknown’ theme [...]
Posted in Agencies, Clients, Creative, News | Tagged ford focus, great unkown, honda civic, internet teaser games, japanese tsunami, lurpak lightest spreadable, wieden+kennedy london, Youtube
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