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By Stephen Foster on November 21, 2012
I’ve no idea how much has been spent on what we used to call corporate public relations over the last decade but it must run into many billions of whatever currency you choose. Since PR firms had the bright wheeze of calling their offer ‘reputation management’ (and you wouldn’t want to be without that would [...]
Posted in Agencies, Analysis, Clients, Media, News, Politics, PR | Tagged Andy Coulson, autonomy, edelman, hewlett-packard, news corporation, omnicom, PR, Rebekah Brooks, reputation management, spinners, WPP
By Stephen Foster on May 15, 2012
One of the hardest jobs in adland is plugging a piece of technology that the techosphere (which increasingly means most target consumers) has already decided is pants. Wieden+Kennedy in London lost the Nokia account last year when, despite some massive displays of ingenuity, it found itself advertising Nokia attributes that were hardly mainstream and, in [...]
Posted in Agencies, Clients, Creative, News | Tagged amv/bbdo, apple, BlackBerry, hewlett-packard, iPhone, new global campaign, nokia, people of power, rim, samsung galaxy note, wieden+kennedy london
By Stephen Foster on April 25, 2012
Apple has just produced another series of record numbers with soaring sales of iPhones and iPads adding more than $35bn to its value (which had fallen recently due to misplaced fears that its growth was slowing), adding $12.6bn to its cash pile which now stands at about $110bn. Pity it doesn’t pay tax on much [...]
Posted in Clients, Finance, News, Politics | Tagged $110bn cash pile, apple, caribbean tax havens, exxon mobil, hewlett-packard, iPad, iPhone, iPod, ireland, iTunes, John D. Rockefeller, mac computers, market dominance, Microsoft, record profits, samsung, standard oil, tax avoidance, Tim Cook
By Stuart Smith on January 17, 2012
The imminent arrival of Kodak at the bankruptcy court underlines a curious paradox about technology brands. They come about by, in some way, incarnating a bold invention. They end because they have become too brittle and resistant to precisely the process of innovation that made them great in the first place. No doubt the Kodak [...]
Posted in Clients, Finance, News | Tagged apple, BlackBerry, chapter 11, compaq, George Eastman, hewlett-packard, IBM, iPod, kodak, Lou Gerstner, mainframe computers, Microsoft, nokia, photography, printers, rim, Steve Jobs, Stuart Smith, technology, yahoo
By Angie Dean on November 24, 2011
HP, Hewlett-Packard as was, is continuing the horror story tradition at Christmas with this spot from twofifteenmccann (don’tcha love these agency names). HP – The Break In from Arcade on Vimeo. Actually twofifteenmccann (or 215 McCann as we used to call it) is carving out quite an impressive niche with creative for tech accounts, also [...]
Posted in Agencies, Clients, Creative, News | Tagged hewlett-packard, hp, Markus Walter, microsoft kinect, Niki Clainos, Tim Stier, twofifteenmccann
By Staff on October 5, 2011
And here they are (in billions of dollars) according to the big brand consultancy: 1/Coca-Cola (71.8); 2/IBM (69.9); 3/Microsoft (59); 4/Google (55.3), 5/GE (42.8), 6/McDonald’s (35.6); 7/Intel (35.2); 8/ Apple (33.5), 9/Disney (29), 10 Hewlett-Packard (28.5). These things are measured by a mixture of financial performance and brand considerations although it’s hard to see why [...]
Posted in Clients, Finance, News | Tagged apple, coca-cola, hewlett-packard, interbrand, Microsoft, stock market value, top 100 brands
By Stephen Foster on May 9, 2011
Millward Brown’s Brandz survey tries to combine image and financial performance for its rankings so Apple has surged 84 per cent over the past year to knock Google off the top spot with a brand valuation of $153bn (its market valuation is $322bn). Google, top for the past four years, is valued at $111bn (down [...]
Posted in Clients, Finance, News | Tagged android, apple, brand rankings, brandz, coca-cola, facebook, google, hewlett-packard, marlboro, McDonalds, millward brown
By Stephen Foster on April 29, 2011
It’s all change in the tech world with Canada’s Research in Motion, maker of BlackBerry phones and PlayBook tablets, spooking the financial markets with a profit warning and an admission that its share of the smartphone market has dropped from 20 per cent to 14 per cent. BlackBerry sales have been hit by the touch [...]
Posted in Clients, Finance, News | Tagged apple, BlackBerry, Dell, google android, hewlett-packard, iPad, iPhone, Microsoft, nokia, playbook, research in motion, windows 7 phone
By Angie Dean on March 10, 2011
Lipman, the New York-based luxury goods specialist agency whose clients include Lord & Taylor and Georg Jensen, is to be bought by a trio of heavyweight executives, including founder David Lipman. Lipman, who is staying on as chairman, will be joined by former Hewlett-Packard CMO Michael Mendenhall (pictured) as COO and former Fireman Capital Partners [...]
Posted in Agencies, Clients, News | Tagged Andrew Mendenhall, Andrew Spellman, David Lipman, Disney, Goldman Sachs, hewlett-packard, lipman, luxury goods
By Stephen Foster on February 18, 2011
Persuading clients that they should make their own programmes as opposed to buying TV spots or investing in product placement has been a long hard struggle for both creative and media agencies. There seem to have been two main problems: firstly the gestation period for any TV show is long and tortuous, particularly in the [...]
Posted in Agencies, Clients, Media, News | Tagged Allan Rich, hewlett-packard, James Morris, mediacom, mediacom beyond advertising, saatchi & saatchi, Simon Cowell, the media business, unilever, X-Factor
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