By Stephen Foster on June 28, 2012
While the adworld is agog wondering who will buy digital indie LBi (Omnicom is reported to be the favourite if boss John Wren can steel himself to pay around $600m) another booming area we hear much less about is healthcare marketing. This suits all the agencies concerned because healthcare market is a funny old business, [...]
Posted in Agencies, Clients, Finance, News | Tagged double helix, healthcare marketing, Interpublic, lbi, mccann, Wayne Phillips
By Stephen Foster on April 22, 2011
The new company Ogilvy Digital Health seems to be a combo of two existing Ogilvy & Mather operations, Ogilvy Healthworld UK and Ogilvy Action. Opinions vary as to whether or not this is just tidying up the furniture or the launch of a new big drive by WPP’s Ogilvy & Mather into the healthcare market. [...]
Posted in Agencies, Clients, News | Tagged bayer, francois sarkozy, gsk, healthcare marketing, ogilvy commonhealth, ogilvy digital health, pfizer, publicis groupe, Sir Martin Sorrell, WPP
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