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By Staff on January 7, 2013
Fred Rodwell and Andrew Parsons, the creative team behind UK agency VCCP’s ‘Morethan Freeman’ campaign for insurance company MoreTh>n, are among a number of new hirings at Wieden+Kennedy Amsterdam. The most senior hiring is Genevieve Hoey (left), an Australian, who joins as a creative director from BSUR Amsterdam where she played a leading role on [...]
Posted in Agencies, Clients, Creative, News | Tagged Andrew Parsons, creative hirings, Fred Rodwell, Genevieve Hoey, gunn report, mini, more th>n, widen+kennedy amsterdam
By Giles Keeble on October 28, 2012
The UK IPA Effectiveness Awards, due to be announced late tonight, have value but should be handled with care. The studies make a business case for advertising. The Gunn Report sets out to establish a link between business success and creativity. It is good to see that IPA winners are sometimes also creative award winners. [...]
Posted in Agencies, Analysis, Clients, News, Research | Tagged business case for advertising, gunn report, ipa effectiveness awards, Jeremy Bullmore, measurement, planning, pre-testing
By Staff on June 21, 2012
Omnicom Media Group agencies OMD and PHD won a combined total of 20 medals, topped by the category Grand Prix for the Google Voice Search campaign created by Manning Gottlieb OMD and a Gold Lion awarded to PHD Lima. Along with winning the Grand Prix, OMD was awarded a total of a 15 Media Lions [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged cannes, Daryl Simm, grand prix, gunn report, manning gottlieb, media awards, omd, phd, WPP
By Stephen Foster on April 10, 2012
So what was so special about 1982, the year Wieden+Kennedy opened its doors in Portland, Oregon and messrs Bartle, Bogle and Hegarty departed TBWA in London to start BBH? Actually it wasn’t so different to what we have now: then a stuttering Western economy still struggling to recover from the massive and inflationary oil price [...]
Posted in Agencies, Clients, Creative, News | Tagged 1982, 30 years, agency of the year 2011, akqa, audi, banking crisis, bartle bogle hegarty, bbh, bbh new york, Dan Wieden, gunn report, international networks, John Hegarty, leo burnett, levis, London, Nigel Bogle, nike, publicis groupe, tbwa, w+k amsterdam, wieden+kennedy, yom kippur war
By Staff on March 26, 2012
Wieden+Kennedy Amsterdam has wasted no time in replacing managing director Lee Newman, recently poached by Ogilvy & Mather Chicago to be its new president. Newman is being replaced by head of business development Clay Mills (pictured) who also heads the Heineken account. Mills joined the agency in 2010 and since then Heineken has appointed W+K [...]
Posted in Agencies, Clients, Creative, News | Tagged beeline, Clay Mills, Dave Luhr, Eric Quennoy, ge middle east, gunn report, heineken, Lee Newman, Mark Bernath, new managing director, ogilvy & mather chicago, wieden+kennedy amsterdam
By Stephen Foster on March 1, 2012
The Gunn Report, better known for its ranking of creative agencies, has produced its 2011 Gunn Report for Media ranking media agencies on the basis of their creative awards and Omnicom’s OMD once again tops the table. But WPP’s Mindshare is close behind with 161 points to OMD’s 176 with Publicis Groupe’s Starcom in third [...]
Posted in Agencies, Creative, Media, News, Research | Tagged coca-cola, gatorade, group m, groupm, gunn report, McDonalds, media agencies, mindshare, omd, omnicom, publicis groupe, Tesco, the gunn report for media, volkswagen, volkwagen, winners, WPP
By Staff on February 28, 2012
Omnicom-owned DDB is moving its chief creative officer Amir Kassaei and the network’s creative headquarters to Shanghai, a pretty emphatic underlining that China and the wider Far East region is where the money is these days. DDB CEO Chuck Brymer says: “This is one of the most significant moves we have made in the history [...]
Posted in Agencies, Clients, Creative, News | Tagged Amir Kassaei, bbdo, bud light, China, Chuck Brymer, ddb, germany, gunn report, iranian, new creative hq, omnicom, philips, shanghai, tbwa, tribal ddb
By Angie Dean on February 24, 2012
Much-garlanded Buenos Aires agency Del Campo Nazca Saatchi & Saatchi has produced the latest instalment in its Andes Beer campaign, ‘The Great Escape,’ this time promising to rescue people from events they don’t want to attend so they can go to ones they do – in bars selling Andes. The campaign was staged and shot [...]
Posted in Agencies, Clients, Creative, News | Tagged ab inbev, andes beer, Ariel Serkin, buenos aires, cannes, del campo nazca saatchi & saatchi, gunn report, mendoza, outdoor grand prix, Pablo del Campo, teletransporter, the great escape
By Stephen Foster on February 16, 2012
Chicago-based Energy BBDO has poached Grey Paris creative directors Luissandro Del Gobbo and Giovanni Settesoldi (pictured) as senior VPs and creative directors. The pair spent four years at Grey Paris following time at JWT Paris and BBDO Milan. They have won Cannes Lions for SHS Teen Clothing, Febreze and Buttero boots plus a number of [...]
Posted in Agencies, Clients, Creative, News | Tagged adscam, bbdo milan, draftfcb, energy bbdo, George Parker, Giovanni Settesoldi, grey paris, gunn report, jwt paris, Luissandro Del Gobbo, ogilvy & mather, proximity, sc johnson
By Stephen Foster on February 7, 2012
The BBC is plugging its new iPlayer iPad app with a campaign from BBH New York and celebrated comedy director David Shane of O Positive featuring some of its big stars including Ricky Gervais and the Top Gear Crew (sans Jeremy Clarkson it seems) submitting themselves to an intrusive index finger. And there’s a game [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged apple lawyers, BBC, bbh new york, David Shane, gunn report, ipad app, iplayer, Jeremy Clarkson, o positive, Ricky Gervais, top gear crew
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