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Guardian looks for a buyer for paidContent websites

Guardian looks for a buyer for paidContent websites

This is a funny one: Guardian newspaper owner Guardian News & Media is trying hard to expand in the US but, in the process, is trying to sell ContentNext Media, publisher of the PaidContent and mocoNews tech sites, both of ...

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New Benetton ‘Unhate’ campaign rattles the Pope

New Benetton ‘Unhate’ campaign rattles the Pope

Benetton, from time to time a rather contentious jumper manufacturer, has struck another winner (in publicity terms at least) with its new ‘Unhate’ campaign. This features supposedly opposing world leaders enjoying a jolly good snog with each other. And the ...

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Guardian lines up agencies for rescue mission

Guardian lines up agencies for rescue mission

The Guardian newspaper is reviewing its ad account, historically one of UK adland’s trophy accounts although the cash-strapped paper is only expected to spend about £2m with the lucky winner. As you’d expect the pitch numbers some of adland’s finest: ...

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