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	<title>More About Advertising &#187; guardian</title>
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	<link>http://www.moreaboutadvertising.com</link>
	<description>The alternative voice of advertising, marketing and media</description>
	<lastBuildDate>Fri, 17 May 2013 20:19:48 +0000</lastBuildDate>
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		<title>My pick of 2012: Guardian, Samsung, Directv, Carlton&#8230;. and Grey!</title>
		<link>http://www.moreaboutadvertising.com/2012/12/these-are-the-best-tv-ads-ive-seen-this-year-guardian-samsung-direct-tv-and-others/</link>
		<comments>http://www.moreaboutadvertising.com/2012/12/these-are-the-best-tv-ads-ive-seen-this-year-guardian-samsung-direct-tv-and-others/#comments</comments>
		<pubDate>Thu, 13 Dec 2012 20:32:56 +0000</pubDate>
		<dc:creator>Giles Keeble</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[best tv ads]]></category>
		<category><![CDATA[british heart foundation]]></category>
		<category><![CDATA[canal plus]]></category>
		<category><![CDATA[directtv]]></category>
		<category><![CDATA[Giles Keeble]]></category>
		<category><![CDATA[grey]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[Vinnie Jones]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=57023</guid>
		<description><![CDATA[&#8220;I wish I&#8217;d done it&#8221; is the subjective test for a great ad. Which of this year&#8217;s crop of TV ads makes my list? Chipotle? Not really. The Guardian&#8217;s &#8216;Three Little Pigs&#8217;? Maybe, but I still prefer Webster&#8217;s &#8216;Points of View&#8217; for BMP (a very different brief, I know). (Editor&#8217;s note: Giles didn&#8217;t feel able [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tina Brown&#8217;s Newsweek takes the all-digital plunge</title>
		<link>http://www.moreaboutadvertising.com/2012/10/tina-browns-newsweek-takes-the-all-digital-plunge/</link>
		<comments>http://www.moreaboutadvertising.com/2012/10/tina-browns-newsweek-takes-the-all-digital-plunge/#comments</comments>
		<pubDate>Thu, 18 Oct 2012 13:04:55 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Arif durrani]]></category>
		<category><![CDATA[daily beast]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[newsweek]]></category>
		<category><![CDATA[Tina Brown]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=53240</guid>
		<description><![CDATA[The Guardian may or may be going all-digital but Newsweek is. Famous old news weekly Newsweek was sold to Sydney Harman by the Washington Post four years ago and merged with Tina Brown&#8217;s Daily Beast online news and comment site two years later. The Beasties struggled manfully to make a go of it but have [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/10/tina-browns-newsweek-takes-the-all-digital-plunge/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>New Newsworks survey reveals impressive print and online figures &#8211; but can they be turned into ads?</title>
		<link>http://www.moreaboutadvertising.com/2012/09/new-newsworks-survey-reveals-impressive-print-and-online-figures-but-can-they-be-turned-into-ads/</link>
		<comments>http://www.moreaboutadvertising.com/2012/09/new-newsworks-survey-reveals-impressive-print-and-online-figures-but-can-they-be-turned-into-ads/#comments</comments>
		<pubDate>Wed, 12 Sep 2012 08:31:39 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Clients]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[mail online]]></category>
		<category><![CDATA[newsworks]]></category>
		<category><![CDATA[nrs padd survey]]></category>
		<category><![CDATA[print and online]]></category>
		<category><![CDATA[Rufus Olins]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=50871</guid>
		<description><![CDATA[My old pal Rufus Olins (left) has taken over as boss of UK newspaper marketing body Newsworks (geddit?) and not for Rufus the dreary business of managing (or promoting) decline. He&#8217;s launched a new survey, NRS PADD (print and digital data) which provides combined print and online readership figures for national newspaper brands, revealing 70 [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Guardian digital revenues boom but the embattled paper still has a mountain to climb</title>
		<link>http://www.moreaboutadvertising.com/2012/07/guardian-digital-revenues-boom-but-the-embattled-paper-still-has-a-mountain-to-climb/</link>
		<comments>http://www.moreaboutadvertising.com/2012/07/guardian-digital-revenues-boom-but-the-embattled-paper-still-has-a-mountain-to-climb/#comments</comments>
		<pubDate>Wed, 18 Jul 2012 07:59:57 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Finance]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Alan Rusbridger]]></category>
		<category><![CDATA[auto trader]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[guardian news and media]]></category>
		<category><![CDATA[losses]]></category>
		<category><![CDATA[scott trust]]></category>
		<category><![CDATA[us operation]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=48003</guid>
		<description><![CDATA[Guardian digital revenues increased by 16.3 per cent in the year to April but owner Guardian News &#038; Media (which also owns the Observer and chunks of Auto Trader and Top Right Group, formerly Emap) still reported a stonking operating loss of £44.2m , up from £31.1m. GMG is desperately trying to cut costs on [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>BBH boosts Brits at Cannes with 28 Lions</title>
		<link>http://www.moreaboutadvertising.com/2012/06/bbh-boosts-brits-at-cannes-with-28-lions/</link>
		<comments>http://www.moreaboutadvertising.com/2012/06/bbh-boosts-brits-at-cannes-with-28-lions/#comments</comments>
		<pubDate>Tue, 26 Jun 2012 09:56:45 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[asos]]></category>
		<category><![CDATA[axe]]></category>
		<category><![CDATA[bartle bogle hegarty]]></category>
		<category><![CDATA[cannes lions]]></category>
		<category><![CDATA[grand prix]]></category>
		<category><![CDATA[guardian]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=46364</guid>
		<description><![CDATA[My friends at Bartle Bogle Hegarty have pointed out to me (in that terribly British, more in sorrow than anger way of theirs) that while the British performance at Cannes may or may not have been disappointing (I called it &#8216;crap&#8217;), its wasn&#8217;t. And indeed it wasn&#8217;t with 28 Lions including a Grand Prix for [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/06/bbh-boosts-brits-at-cannes-with-28-lions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>UK&#8217;s Newspaper Marketing Agency joins the digital age as Newsworks</title>
		<link>http://www.moreaboutadvertising.com/2012/05/uks-newspaper-marketing-agency-joins-the-digital-age-as-newsworks/</link>
		<comments>http://www.moreaboutadvertising.com/2012/05/uks-newspaper-marketing-agency-joins-the-digital-age-as-newsworks/#comments</comments>
		<pubDate>Mon, 21 May 2012 06:28:55 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[digital platforms]]></category>
		<category><![CDATA[from newspapers to newsbrands]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[haymarket]]></category>
		<category><![CDATA[mail online]]></category>
		<category><![CDATA[newspaper marketing agency]]></category>
		<category><![CDATA[newsworks]]></category>
		<category><![CDATA[relaunch]]></category>
		<category><![CDATA[Rufus Olins]]></category>
		<category><![CDATA[uk newspapers]]></category>
		<category><![CDATA[warc]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=43910</guid>
		<description><![CDATA[Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket&#8217;s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is affecting the national press as much as any other medium. We need to start thinking [...]]]></description>
		<wfw:commentRss>http://www.moreaboutadvertising.com/2012/05/uks-newspaper-marketing-agency-joins-the-digital-age-as-newsworks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>BBH and Audi underline return to form with &#8216;Ugly Duckling&#8217; ad for the A5</title>
		<link>http://www.moreaboutadvertising.com/2012/03/bbh-and-audi-underline-return-to-form-with-ugly-duckling-ad-for-the-a5/</link>
		<comments>http://www.moreaboutadvertising.com/2012/03/bbh-and-audi-underline-return-to-form-with-ugly-duckling-ad-for-the-a5/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 08:55:33 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[a5]]></category>
		<category><![CDATA[a6 avant ad]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[bartle bogle hegarty]]></category>
		<category><![CDATA[bbh]]></category>
		<category><![CDATA[Danny Kaye]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[Le Mans]]></category>
		<category><![CDATA[Lewis Hamilton]]></category>
		<category><![CDATA[three little pigs]]></category>
		<category><![CDATA[ugly duckling]]></category>
		<category><![CDATA[vorsprung durch technic]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=40230</guid>
		<description><![CDATA[Bartle Bogle Hegarty London&#8217;s return to form over the past year or so has been quite remarkable and one of the clients to benefit has been long-standing Audi, of &#8216;Vorsprung Durch Technic&#8217; fame, latterly with the A6 Avant ad. Before then Audi advertising went through a rather Lewis Hamilton phase, driving erratically and suffering the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Sun on Sunday up, The Times down as rival Guardian waits for &#8216;Three Little Pigs&#8217; sales boost</title>
		<link>http://www.moreaboutadvertising.com/2012/03/sun-on-sunday-up-the-times-down-as-rival-guardian-waits-for-three-little-pigs-sales-boost/</link>
		<comments>http://www.moreaboutadvertising.com/2012/03/sun-on-sunday-up-the-times-down-as-rival-guardian-waits-for-three-little-pigs-sales-boost/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 10:04:25 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bartle bogle hegarty]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[Chris Blackhurst]]></category>
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		<category><![CDATA[i]]></category>
		<category><![CDATA[Independent]]></category>
		<category><![CDATA[news of the world]]></category>
		<category><![CDATA[people]]></category>
		<category><![CDATA[Rupert Murdoch]]></category>
		<category><![CDATA[Sir Michael Parkinson]]></category>
		<category><![CDATA[Stefano Hatfield]]></category>
		<category><![CDATA[Sun]]></category>
		<category><![CDATA[sun on sunday]]></category>
		<category><![CDATA[sundaymirror]]></category>
		<category><![CDATA[the times]]></category>
		<category><![CDATA[thelondonpaper]]></category>
		<category><![CDATA[three little pigs]]></category>
		<category><![CDATA[uk newspaper sales]]></category>
		<category><![CDATA[X-Factor]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=38617</guid>
		<description><![CDATA[Rupert Murdoch&#8217;s new Sunday version of the Sun is selling about 2.7m copies after three weeks, down from week one&#8217;s 3.2m but slightly up on week two. Selling at 50p against Trinity&#8217;s Mirror&#8217;s £1 Sunday Mirror and People obviously helps of course (both the latter have stabilised after dropping 30 per cent or so with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Fearless Group co-founder Jerry Judge picks his Desert Island Ads</title>
		<link>http://www.moreaboutadvertising.com/2012/02/fearless-group-co-founder-jerry-judge-picks-his-desert-island-ads/</link>
		<comments>http://www.moreaboutadvertising.com/2012/02/fearless-group-co-founder-jerry-judge-picks-his-desert-island-ads/#comments</comments>
		<pubDate>Wed, 15 Feb 2012 07:36:46 +0000</pubDate>
		<dc:creator>Staff</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[bbh]]></category>
		<category><![CDATA[Charles Inge]]></category>
		<category><![CDATA[desert island ads]]></category>
		<category><![CDATA[fearless group]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[heineken]]></category>
		<category><![CDATA[Jerry Judge]]></category>
		<category><![CDATA[John Bartle]]></category>
		<category><![CDATA[John Hegarty]]></category>
		<category><![CDATA[John Webster]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[leo burnett]]></category>
		<category><![CDATA[Lowe]]></category>
		<category><![CDATA[Tim Lndsay]]></category>
		<category><![CDATA[y&r]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=36185</guid>
		<description><![CDATA[Jerry Judge is a co-founder of self-styled &#8216;capitalist collective&#8217; The Fearless Group. Based in New York. Fearless is a new-style agency bringing together senior people from a number of marketing disciplines. Born in London, he has worked in senior management roles in a number of top creative agencies including TBWA, BBH and Lowe in London [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Campaign awards top UK agency gong to Bartle Bogle Hegarty in long list of 2011 winners</title>
		<link>http://www.moreaboutadvertising.com/2011/12/campaign-awards-top-uk-agency-gong-to-bartle-bogle-hegarty-in-long-list-of-2011-winners/</link>
		<comments>http://www.moreaboutadvertising.com/2011/12/campaign-awards-top-uk-agency-gong-to-bartle-bogle-hegarty-in-long-list-of-2011-winners/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 09:12:48 +0000</pubDate>
		<dc:creator>Stephen Foster</dc:creator>
				<category><![CDATA[Agencies]]></category>
		<category><![CDATA[Clients]]></category>
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		<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[akqa]]></category>
		<category><![CDATA[audi]]></category>
		<category><![CDATA[barnardo's]]></category>
		<category><![CDATA[bartle bogle hegarty]]></category>
		<category><![CDATA[bbdo]]></category>
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		<category><![CDATA[blink]]></category>
		<category><![CDATA[campaign agencies of the year]]></category>
		<category><![CDATA[groupm]]></category>
		<category><![CDATA[guardian]]></category>
		<category><![CDATA[maxus]]></category>
		<category><![CDATA[ogilvyone]]></category>
		<category><![CDATA[omnicom]]></category>
		<category><![CDATA[phd]]></category>
		<category><![CDATA[Sir Martin Sorrell]]></category>
		<category><![CDATA[stella artois]]></category>
		<category><![CDATA[Waitrose]]></category>
		<category><![CDATA[wieden+kennedy]]></category>
		<category><![CDATA[wonderbra]]></category>
		<category><![CDATA[WPP]]></category>

		<guid isPermaLink="false">http://www.moreaboutadvertising.com/?p=31702</guid>
		<description><![CDATA[It&#8217;s that time of year when publications hand out awards (we may even succumb to the temptation ourselves) and it&#8217;s hardly a surprise that Campaign has chosen Bartle Bogle Hegarty as its agency of the year (for what seems like ever you would probably have made money betting on BBH each year in January). Anyway [...]]]></description>
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