By Stephen Foster on December 14, 2012
We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year (no jokes please) for marketers is: consumer boycotts. In the UK we’ve had Starbucks dishing [...]
Posted in Analysis, Clients, Finance, Media, News, Politics, PR | Tagged Amazon, calvin klein, consumerboycotts, david jones, gap, google, Greenpeace, levis, social media, starbucks, tax avoidance, victoria's secret
By Paul Simons on September 14, 2011
I’m wrestling with a new assignment at the moment and I’m struggling with this basic issue: what’s the problem we are actually trying to solve? Over the years I’ve been in the same spot quite a few times and the time taken to figure out the real issue really is worth the effort and time [...]
Posted in Agencies, Clients, Creative, News | Tagged advertising, ariston, british airways, cheap flights, commercial reality, Dave Trott, emissions, ford, ggt, Greenpeace, marketing, Paul Simons, red mountain, right questions, search engine optimisation, seo, simons palmer, virgin
By Angie Dean on July 4, 2011
Alas it’s gone, YouTube has pulled the Greenpeace ‘Little Darth Vader’ spoof commercial that spearheaded the environmental group’s assault on giant carmaker Volkswagen for allegedly trying to block emissions legislation. Lucasfilm, headed by Star Wars producer George Lucas, is claiming copyright infringement, which I suppose it is. Lucasfilm, presumably, was also paid shedloads of money [...]
Posted in Agencies, Clients, Creative, Media, News | Tagged banned film, copyright infringement, deutsch, emissions legislation block, George Lucas, Greenpeace, little Darth Vader, lucasfilm, nein!, spoof ad, star wars, volkwagen, vw, wolfsburg, Youtube
By Angie Dean on June 28, 2011
You make an ad featuring a cute little poppet (albeit one dressed as Star Wars villain Darth Vader) and what happens? Environmental campaign group Greenpeace persuades its chums in the ad business to produce a merciless (and funny) spoof of it. Greenpeace has decided that the mighty VW, now far and away Europe’s biggest car [...]
Posted in Agencies, Clients, Creative, Media, News, Politics, PR | Tagged deutsch, environmental campaigners, Greenpeace, legislation, little darth cader, milton keynes, moorgate poster site, spoof ad, sppf commercial, stormtroopers, supper bowl, volkswagen, vw
By David O'Reilly on June 22, 2010
With BP’s environmental, financial and PR disaster at Deepwater still much in the public’s minds, it’s perhaps no surprise that Burson-Marsteller has produced a Brand Vulnerability Index, which outlines the issues preoccupying more than 3000 non-governmental organisations across the world. B-M’s pitch is that this will provide an early warning system, which will alert companies [...]
Posted in Agencies, Clients, News | Tagged BP, Burson-Marsteller, Deepwater, Greenpeace, Nestle
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