By Stephen Foster on July 15, 2011
Media broking by agencies is frowned on in many parts of the world and you can see why if the fortunes of Publicis Groupe-owned Leo Burnett in Greece are any guide. Leo Burnett in Athens has filed for Article 99 protection, the Greek equivalent of Chapter 11 in the US, after it bought a big [...]
Posted in Agencies, Finance, Media, News | Tagged aegis, alter tv, article99, bad debt, bankruptcy, Gogo Skliva, Greece, Katerina Savva, leo burnett athens, Mathias Emmerich, media broking, nueva rumasa, Peter Venetis, publicis groupe
By Stephen Foster on June 20, 2011
Back in March it looked as though advertising was due for a sustained boom period, bouncing back from the depths of 2009 when (along with most of the world’s other industries) it was mired in the worst recession for 30 years. All the big marcoms companies (WPP, Omnicom, Publicis Groupe et al) were reporting organic [...]
Posted in Agencies, Clients, Creative, Finance, News | Tagged awards, brazil, bric countries, cannes lions festival of creativity, China, commodity prices, dreamworks, eurozone, film and tv, Greece, heavy hitters, India, inflation, James Murdoch, Jeffrey Katzenberg, lehman brothers, marcoms companies, media and pr, news coprporation, omnicom, publicis groupe, russia, Sir Martin Sorrell, us default, white house, WPP
By Angie Dean on May 11, 2011
Coca-Cola is making good use of its agencies around the world these days as it celebrates 125 years in business and multi award-winning Del Campo Nazca Saatchi & Saatchi in Argentina has produced its first campaign for Coke’s Sprite Zero called ‘substitutes.’ The campaign, written by Mateus Eusebi and art directed by Ammiel Fazzari plays [...]
Posted in Agencies, Clients, Creative, News | Tagged argentina, bolivia, Chile, coca-cola, de campo nazca saatchi & saatchi, diet sprite, Greece, peru, sprite zero, substitutes campaign, uruguay
By Angie Dean on February 4, 2011
According to the accepted wisdom British pay-TV broadcaster BSkyB has made its big investments in programme rights (particularly football), technology (HD and 3-D) and marketing (ten million customers) and all that’s left is for it to count the money. Which is why Rupert Murdoch’s News Corporation is happy (well fairly happy) to spend somewhere north [...]
Posted in Finance, Media, News | Tagged advocate general, bskyb, european court of justice, football rights, Greece, Juliane Kokoff, Karen Murphy, news corporation, portsmouth, Premier League, pub landlady, sky
By Stephen Foster on April 28, 2010
All those Germans who take over Greek holiday resorts in the summer had better watch their step this year. Greece now looks increasingly likely to default on its debts, and maybe Portugal too, after the two main powers in the Eurozone, Germany and France, have made a right mess of the country’s long-planned (and long-delayed) [...]
Posted in Finance, News, Politics | Tagged Angela Merkel, eurozone, Greece, IMF, nicolas sarkozy
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