By Stuart Smith on February 5, 2012
Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. Still, it’s probably money well spent, since the ad will upstage everyone else’s effort this [...]
Posted in Agencies, Clients, Creative, News | Tagged $14m ad, cannes, chrysler, Clint Eastwood, Eminem, ford, general motors, gran torino, Stephen Lee Pieck, super bowl, wieden+kennedy
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