By Stephen Foster on August 7, 2012
Wouldn’t life be great without clients? Which probably isn’t something you hear very often at top-performing US agency Mcgarrybowen as its client service is supposed to be one of the strengths that has attracted numerous big clients – and owner Dentsu – to the agency since it was started by Madison Avenue veterans John McGarry [...]
Posted in Agencies, Clients, Creative, News | Tagged bud light, ddb chicago, Gordon Bowen, inbev, John McGarry, mcgarrybowen, super bowl, translation, weego
By Stephen Foster on March 29, 2012
Some agency brands cut it on the worldwide stage, others don’t. Arguably Interpublic’s DraftFCB doesn’t (it still sounds like a horse designed by a committee), Dentsu (also the name of its Japanese holding company parent) certainly doesn’t. But back in 2008 Dentsu had the good sense to buy McGarrybowen, the agency set up in 2002 [...]
Posted in Agencies, News | Tagged dentsu, draftfcb, Gordon Bowen, Interpublic, John McGarry, John McGarry lll, madison avenue, mcgarrybowen, new role, New York, special executive adviser, Stewart Owen, Tim Andree, tokubetsu komon, WPP, y&r
By Stephen Foster on June 2, 2011
There’s no doubt who’s the hottest agency on the planet at the moment (in new business terms anyway), Dentsu-owned Mcgarrybowen which has followed its win of the $360m Sears Holdings retail account with $300m Burger King. $660m in billings is enough to constitute a mid-sized agency on its own and Dentsu executives, so long decried [...]
Posted in Agencies, Clients, News | Tagged account move, burger king, CDP, clenmow hornby inge, crispin porter+bogusky, dentsu, Gordon Bowen, Interpublic, John McGarry, mccann-erickson, mcgarrybowen, saatchi & saatchi, sears, Stewart Owen, WPP
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